Financial Services (105)
Baby banking steps
The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.
Why it matters
Not only does this program help kids understand the concept of finance at an early age, it encourages parents to become more responsible by investing into their kids’ future. While this concept may be familiar in many western markets, it’s an innovative one for an Islamic bank in the Middle East. Will this encourage all other banks to open up to a new, even younger, Arab generation?
Classic German camera manufacturer Leica has aligned with French fashion brand Hermès to present the ultra rare M7 luxury camera edition. The silver chromed models come with an anodized silver 35mm lens, in a limited edition of 200. Whether you prefer the orange or etoupe calfskin leather version – for only $14,250 it could be yours!
Monabanq is a French online bank, which recently launched a new offbeat TV commercial in order to discredit the classic bricks-and-mortar banks by promoting a more immediate and interactive way to deal with your account.