Financial Services (105)
Baby banking steps
The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.
Why it matters
Not only does this program help kids understand the concept of finance at an early age, it encourages parents to become more responsible by investing into their kids’ future. While this concept may be familiar in many western markets, it’s an innovative one for an Islamic bank in the Middle East. Will this encourage all other banks to open up to a new, even younger, Arab generation?
Italian bank Intesa Sanpaulo has sponsored film-makers Ermanno Olmi, Gabriele Salvatores and Paolo Sorrentino to produce ‘Per Fidula’ (meaning ‘Through Trust’), a series of short films exploring the theme of trust. The morale-boosting shorts are not direct plugs for Intesa Sanpaolo, who just have a mention in the closing credits.
Financial services brands Intesa San Paolo and Unicredit have launched ‘Superflash’ and ‘Genius’ respectively – yet more examples of the pay-as-you-go banking movement. Such cards aim to provide all the benefits and services associated with traditional banking and enable consumers to better track and manage spending.