Financial Services (105)

Baby banking steps

Baby banking steps

The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.

Why it matters

Not only does this program help kids understand the concept of finance at an early age, it encourages parents to become more responsible by investing into their kids’ future. While this concept may be familiar in many western markets, it’s an innovative one for an Islamic bank in the Middle East. Will this encourage all other banks to open up to a new, even younger, Arab generation?

Financial Services
United Arab Emirates
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles


“Shopkick” is the first mobile app that rewards shoppers with points called “kickbucks”. Shoppers are rewarded for simply entering stores and once inside, more kickbucks can be earned by using the app’s barcode scanner to scan products.

Financial Services
Business-like banking fits the bill

E-billing (www.e-rechnung.at) is a new service provided by PostFinance (Yellowbill) and the Swiss banks (Paynet) that gives consumers complete control over bill payments by adopting an online invoicing system. Invoices appear in the consumer’s e-billing mailbox and can be checked and modified before releasing payment. If you are not completely happy with the invoice it can be declined.

Financial Services