DraftFcb

Financial Services (105)

Baby banking steps

Baby banking steps

The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.

Why it matters

Not only does this program help kids understand the concept of finance at an early age, it encourages parents to become more responsible by investing into their kids’ future. While this concept may be familiar in many western markets, it’s an innovative one for an Islamic bank in the Middle East. Will this encourage all other banks to open up to a new, even younger, Arab generation?

Connectivity
Financial Services
United Arab Emirates
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Bra insultation

For one month you can take an old bra to Intimissimi in exchange for a three Euro discount on any new bra. The second-hand bras will be recycled to make the shop’s insulation and sound absorbent panels.

Conscious
Italy
Financial Services
 
Mobile money

A new form of payment for online shopping, MB is the latest application developed by Portuguese company SIBS – Forward Payment Solutions, in partnership with national mobile operators. The platform provides consumers with a safe and quickly accessible method of online payment. No personal or account details are required once the account is set up and the only information necessary is a mobile phone number.

Fear
Financial Services
Portugal