Financial Services (105)
Baby banking steps
The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.
Why it matters
Not only does this program help kids understand the concept of finance at an early age, it encourages parents to become more responsible by investing into their kids’ future. While this concept may be familiar in many western markets, it’s an innovative one for an Islamic bank in the Middle East. Will this encourage all other banks to open up to a new, even younger, Arab generation?
Meet Dave the fortune-teller, he discovers all the private details of his visitors life. The incredible power of Dave even revealed the persons intimate credit card numbers and cash flow history. By the end of the session the magic was revealed; Dave was in microphone contact with a group of hackers hiding behind a curtain. The stunt was put on by Fabelfin bank to build awareness around the need for vigilance and caution when using Internet banking.
Ficoba is a new transparent and co-operative banking concept. Every customer has the opportunity to develop new financial products or talk directly with the boss about improvements. Customers who give the most or best input get rewarded through monetary bonuses.