Business Services (96)
A famous Russian business advertising portal has opened Business Live Journal a series of B2B blogs. Official speakers will answer specific questions and announce new information about their company.
Why it matters
The first online space for public communication between different B2B segments. Should we be looking more at the way that businesses communicate with each other as the B2B market becomes more social?
GfK has launched a service to measure consumers’ emotional reactions to advertising and marketing campaigns, called the EMO Sensor. The firm worked with Saarland University to identify 22 different emotions that have a “significant impact on the behaviour of consumers”, including surprise, interest and boredom.
Lightglass, an Austrian start-up, combines technology with design to produce luminous lighting for offices and retail spaces.