Business Services (96)
A famous Russian business advertising portal has opened Business Live Journal a series of B2B blogs. Official speakers will answer specific questions and announce new information about their company.
Why it matters
The first online space for public communication between different B2B segments. Should we be looking more at the way that businesses communicate with each other as the B2B market becomes more social?
Credit and debit cards have become the payment of choice in our digital world. People rarely carry cash anymore and this is having an adverse effect on tips, as people pay with their cards in bars and restaurants. This is an important issue for waiters and waitresses who still work on a low hourly wage and rely on tips to boost their income.
The TipJar offers a quick and easy solution. Simply dip your card into the jar to tip a dollar. If you want to tip two dollars, just dip it twice. Starbucks have announced their intention to introduce a similar app for ‘digital tipping’ in the US in 2013. This will allow customers to show their gratitude more easily and more conveniently.
Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV, but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.