Business Services (96)
A famous Russian business advertising portal has opened Business Live Journal a series of B2B blogs. Official speakers will answer specific questions and announce new information about their company.
Why it matters
The first online space for public communication between different B2B segments. Should we be looking more at the way that businesses communicate with each other as the B2B market becomes more social?
Philips, in partnership with Dutch bank ABN AMRO, have created the Rationalizer system, which comprises an 'EmoBowl' and 'EmoBracelet'. These devices act as indicators of the wearer's mood. A skin detector in the bracelet responds to any increase in emotional intensity, and displays its findings as a dynamic light pattern on either the bracelet itself or on the nearby, rather cool-looking bowl. The colours inside the bowl change from a soft yellow, to orange, to a deep, cautionary red. It’s being touted as a tool to prevent traders from making rash decisions.
Joint Venture is Apple’s latest product, service and marketing initiative all rolled into one. Joint Ventures will see Apple take up the role of a tech consultancy, lending its expertise to small businesses.