Media & Entertainment (149)
Axe superhero
The brand Axe has enriched its branded content with an interactive comic. Fans of the brand can contribute to the stories by submitting their ideas, which are then used to develop the storyline. The contributors themselves are turned into comic characters, who are ‘tagged’ to their social media profile in the comic.
Why it matters
Axe’s comic has improved the use of user generated content in its brand content offer by rewarding contributors for their participation in an innovative way. How can you contextualize the reward to keep your fans interest and increase the interest of new ones?
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