Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
Optimus Secret Shows are a series of secret gigs sponsored by mobile operator Optimus. Only people who are friends with the brand on MySpace can gain access to the free gigs. During the weeks before they are given clues about the city, the venue and the band.
Pikup is a new software tool for iPhone, iPad and Mac. Once installed, it registers what music, eBooks, videos or podcast you consume. At the end of the month it analyses your media behaviour and that of all other people using the same software tool. The tool then proposes you pay a small monthly subscription to support the arts and your contribution is split proportionally between the artists you’ve listened to.