DraftFcb

Media & Entertainment (173)

Avatar social networking

Avatar social networking

Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.

Why it matters

The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?

Connectivity
Escape
Sweden
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Facebook phone

Facebook and mobile manufacturer HTC have paired up to design and launch a new smart ‘social’ phone.

Connectivity
Experience
Russia
Media & Entertainment
 
Double the fun with a second screen

Meet the MonstAir Hockey game for iPhone. It’s actually a simple air hockey game. The twist is that to play, you'll need to pair two phones side by side as the game spans across the two screens.
 

Israel
Connectivity
Experience
Media & Entertainment