Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
A new format of literary entertainment is the ‘Non-Book’. Users are encouraged via 86 different quests to personalize the book themselves: on one page, one is supposed to hammer a nail into the book, on another, one is prompted to let their pets nibble on it. So here actions speak louder than letters.
YouTube launched a digital campaign to promote itself with a series of short video episodes. The aim was to convince brands to consider YouTube in their communication strategy. They created an interactive tool to explain the potential of the channel.