Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
A popular Russian weekly newspaper has created a monthly special edition for people who are travelling by air. This edition is only distributed onboard and contains entertaining information about travelling, flights and the like.
Swedish engineer Alex Breton has developed the world’s smallest printer, the perfect gadget for travellers. The PrintBrush is slightly bigger than a regular ballpoint pen. It allows you to take a photo and then instantly print it onto any surface.