Media & Entertainment (149)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
Related articles
Film director David Lynch recently opened “Club Silencio” in Paris. It’s inspired by the deeply strange Club Silencio which appeared in the movie Mulholland Drive. The peculiarity of the night club is that you can only enter if you are accompanied by a business partner.
Samsung commissioned the famous French fashion designer Jean-Charles de Castelbajac to paint a giant mural for the launch of the its new tablet computer.
