Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
“The Baby-Sitters Club,” one of the most popular book series for tweens in the ‘80 and ‘90s is making a comeback. A prequel to the original series is in the works, and several of the original books will be reissued. The books chronicled the lives of four young girls - Kristy, Mary Anne, Claudia & Stacey – as they overcome everyday situations, from getting along with friends to fashion & hairstyles. Sound slightly sappy? That’s exactly the need the publisher is hoping to fill. According to the author, moms and daughters alike are yearning for a simpler storyline than the passion-filled vampire sagas that have taken over pop culture.
Waisda.nl (slang for ‘What is that?”) is a game created by Dutch broadcaster KRO that asks viewers to tag what is happening onscreen as they watch video material. Users receive points if they use the same tag as someone else, on the basis that this confirms the validity of the tag. The aim is to make searching for specific reference points in video material easier and more intelligent, thanks to this user input.