Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
Facebook and mobile manufacturer HTC have paired up to design and launch a new smart ‘social’ phone.
Meet the MonstAir Hockey game for iPhone. It’s actually a simple air hockey game. The twist is that to play, you'll need to pair two phones side by side as the game spans across the two screens.