Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
Horizontal 51 is a shelf and an iPod dock in one. With speakers built into the shelf itself, the device can also be connected to your iPhone and TV.
Waisda.nl (slang for ‘What is that?”) is a game created by Dutch broadcaster KRO that asks viewers to tag what is happening onscreen as they watch video material. Users receive points if they use the same tag as someone else, on the basis that this confirms the validity of the tag. The aim is to make searching for specific reference points in video material easier and more intelligent, thanks to this user input.