Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
Dubai-based fitness company ‘In Motion’ are combining fitness and interactive gaming in order to address the health and wellbeing of today’s youth. The company make use of the latest ‘exergaming’ equipment, combined with an integrated educational curriculum that teaches practical strategies to improve physical activity and eating habits.
The choice is yours. For the first time in the history of the FIFA World Cup, the Man of the Match award for each game is chosen by the fans. This shift in power from companies and organisations to the consumer is becoming more and more prominent around the world.