Media & Entertainment (173)

Avatar social networking

Avatar social networking

Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.

Why it matters

The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?

Media & Entertainment
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You choose

The choice is yours. For the first time in the history of the FIFA World Cup, the Man of the Match award for each game is chosen by the fans. This shift in power from companies and organisations to the consumer is becoming more and more prominent around the world.

Media & Entertainment