Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
BSkyB will launch a James Bond-only channel called Sky Movies 007. On air for a month from October 5th, it will be showing the entire James Bond catalogue to celebrate the 50th anniversary of the release of the first Bond movie, Dr No.
Producers of the popular children’s TV series, Sesame Street, are making an episode focused specifically on helping families through times of economic difficulty. The Muppets and their human friends and neighbours will talk about how to deal with the impact of the recession in an upcoming PBS primetime special, "Families Stand Together: Feeling Secure in Tough Times," starring Elmo.