Media & Entertainment (173)
Avatar social networking
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Why it matters
The line between the real and virtual self is becoming blurred. As avatar audiences online grow, will brands need to adapt their target market, marketing to a virtual reality audience?
The stunning visuals that earned Avatar $1 Billion could be coming to your living room. Both ESPN and Discovery/Sony/Imax are launching 3-D cable channels in 2010. 3-D TV models were big buzz generators at the Consumer Electronics Show (CES) in Las Vegas this month. And marketers like Pepsi and Mars have already experimented with 3-D ads in cinema. But will consumers re-open their wallets for the latest wave of TV technology, like they did for HD?
Coca-Cola and WWF have put up a 60 X 60 foot billboard in Manila. The message? “This billboard absorbs air pollutants”. It’s made of thousands of Fukien tea plants surrounding the iconic shape of a Coke bottle.