Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
Italian make-up brand Diego Dalla Palma are currently promoting a free online personalised makeup service to customers. Simply send three photographs to inspire the makeup artist and they will send through their recommendations.
Forest Essentials, an Indian premium cosmetics company, blends the age old recipes from the Indian ‘Ayurvedic’ medicine system and presents them in modern formulations like serums, elixirs and emulsions. Traditional formulations are not new in itself, but in most cases, the appeal of such products is limited to a niche audience. Forest Essentials has been able to strike a perfect balance and not only create a premium image but also a viable, growing business.