Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
Sunlover is an innovative drink, developed in the nutricosmetics context. With zero calories, it is a refreshing drink that protects the skin deeply, modifying the response of the cells to the UV radiations (helping to tan and promoting skin nourishment before and during sun exposure). Sunlover hydrates the skin, avoiding dehydration, wrinkles and oxidative stress.
Nstyle is a popular nail salon chain that has launched its own nail polish range. Each color in the range has a locally relevant name such as “Helwa” (the word beautiful in Arabic); Jumeira Jane (the nickname of the well-to-do housewives in the upscale neighborhood of Jumeira); “Faraya Flakes” (Faraya is well-known ski resort town in Lebanon) and so on.