Beauty (95)

Augmented reality at your hairdressers

Augmented reality at your hairdressers

A different hairdresser that uses technology in his beauty service.  You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.

Why it matters

Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?

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United Kingdom