Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
Lacquerous is an online subscription club where members can rent three nail polishes from top brands each month. At the end of the month, subscribers must send back the unused polishes before receiving three new ones a few days later.
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.