Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.