Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
There's been a buzz about vibrating mascara wands in the beauty world for some time now; last year Estée Lauder released TurboLash which was shortly followed by Lancôme’s Ôscillation and Prescriptives’ Motor-Eyes. Maybelline however, have just become the first to create a mass-market competitive product with Define-A-Lash Pulse Perfection.
A Spanish beauty centre have created the Skinlogic app, a tool to see how plastic surgery corrections would look before going under the knife. Users simply take a photo and select the effect they want to see on their face; improved skin texture, face wrinkles eliminated, increased lip volume etc. After the selection, the app will show the user’s new face and the image is ready to be shared on social media.