Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
Nstyle is a popular nail salon chain that has launched its own nail polish range. Each color in the range has a locally relevant name such as “Helwa” (the word beautiful in Arabic); Jumeira Jane (the nickname of the well-to-do housewives in the upscale neighborhood of Jumeira); “Faraya Flakes” (Faraya is well-known ski resort town in Lebanon) and so on.
The Ostrich pillow is a revolutionary product designed by Kawamura-Ganjavian to help people to take a nap anywhere they are. The idea was to create the perfect place to rest; its soothing soft interior shelters and isolates your head and hands (mind and body) for a short break, without needing to leave your seat. Several research experiments have discovered that even a short 20 minute nap during the day increases productivity at work by more than 30%. However, the Ostrich pillow doesn’t limit its use to the office, they have tested it in airports, trains and also libraries.