DraftFcb

Beauty (95)

Augmented reality at your hairdressers

Augmented reality at your hairdressers

A different hairdresser that uses technology in his beauty service.  You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.

Why it matters

Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?

Beauty
Experience
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Travel me beautiful

During the New York Mercedes-Benz Fashion Week, Glamour Magazine hosted M-commerce enabled Taxi Shops that allowed consumers to instantly buy Lancome and Yves Saint Lauren beauty products while hitching a free ride through Manhattan.
 

Beauty
Create
Experience
Instant Gratification
India
 
Male beauty market gets a face-lift

There has been an increase in the popularity, of cosmetic surgery, amongst men in the UAE. To date, 30% of all cosmetic procedures are being requested by men.     

Beauty
Enhancement
Instant Gratification
United Arab Emirates