Augmented reality at your hairdressers
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
Why it matters
Beauty brands are beginning to introduce new technologies to their business. Will these technologies help brands stand out from their competitors or be perceived as gimmicks?
A lip gloss that comes with a date-rape drug testing kit has been launched with plans to make it available from vending machines in bar and club toilets. The five 2LoveMyLips gloss products contain a drug testing kit in the form of a pink taper that can detect GHB and ketamine.
Following L’Oreal’s acquisition of PureOlogy, a luxury, 100% vegan American brand sold through hairdressers, the brand is being relaunched with distribution expanded to European markets alongside a new consumer-focused website, Pureology.com.