Stores & Spaces (137)
Art galleries get virtual
Kunstmatrix is an internet portal and a piece of software which allows its users to design virtual 3D exhibition rooms to display their art. The space is able to be built for paintings, sculptures or installations. Within the portal, virtual exhibitions can now be easily held.
Why it matters
By putting virtual architecture to different use (away from traditional games) the Kunstmatrix creates spaces that do justice to the art on show a great improvement to endless rows of thumbnails. Could your brand enable consumers not only to be ‘content providers’ but also to let them be architects of your virtual communication infrastructure? To build and interact with your brand in their own virtual spaces?
Related articles
SNIFF is a project by artist Karolina Sobecka with software design by Jim George, and it could mean big things for the future of window shopping. A 3D image of a puppy is projected against a shop window in NYC. Using infrared lights and a camera, the puppy is able to track passerby’s position and direction of movement and respond to them.
Dutch online concept store Zold specialises in selling both new and used designer items as a service in which the entire handling of the sales process is provided. The company professionally photographs items to be sold, lists them on eBay, handles all bidder enquiries, payment collections, packing and shipping. In return, Zold take a 30 per cent commission. Items currently up for sale include designer clothes, furniture, high tech gym equipment and even art.
