Media & Entertainment (149)
Another way to interact
The TV channel Fox Crime has installed the first interactive augmented reality billboard. iPhone users who walk next to the billboard can download the app from iTunes and activate it taking a photo of the billboard image. The user can then play a game by pointing their iPhone to the windows installed on the billboard. Two kinds of characters appear: common pedestrians in green and criminals in red. Shoot the criminals to earn points and post the results on Twitter. The player who gets the highest score wins an iPad.
Why it matters
Do new communication techniques and technological developments make campaigns more powerful and therefore more effective?
Related articles
Swedish engineer Alex Breton has developed the world’s smallest printer, the perfect gadget for travellers. The PrintBrush is slightly bigger than a regular ballpoint pen. It allows you to take a photo and then instantly print it onto any surface.
The Marigny theatre has set an innovative media operation in Paris. To promote the new play Miam Miam (i.e. Yummy), it has placed removable food plates on the advertising billboards. Those who pick them up and present them to the theatre desk can get a 15% discount on their tickets.
