Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
Aépure is a new upmarket beauty retailer that sells high-end independent cosmetic brands. The stores are conceived in the style of a fashion magazine –where shop windows are designed as magazine covers and shelves as magazine columns.
Starbucks collaborated with design studio Nendo to put up a new concept coffee shop store called ‘Starbucks Espresso Journey’ in Tokyo. Not only is the shop made out of shipping containers, the coffee ordering process is quite unique. Before customers arrive to the counter, they must choose a book on a wall that talks about the coffee they’d like to drink.