Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
The biggest chain of hypermarkets in Portugal, a benchmark in the food retail sector in the country, just launched a new tool in its website, the online paediatrician. This is where the most well-known and respected Portuguese paediatricians answer (in small video recordings) some of parents’ most frequently asked questions.
The grocery retail company ICA strongly believes in putting focus on people with disabilities, and will soon have 500-1000 people with disorders employed in their stores. The project called ‘We Can More’ is a project in cooperation with Samhall and the Swedish Association of Local Authorities. A tv spot is now running introducing a new employee with Downs Syndrome in the ICA family. www.youtube.com/watch?v=nN6KfbsEKRc