Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
A new Trade Centre is opening in Moscow’s city centre.
What was once a tactic relegated to seasonal shops and liquidators is catching on with mainstream retailers looking to generate buzz. Gap inc. used a pop-up shop to launch their new premium denim line on Roberston Boulevard in L.A. - a pricey district where they never could have afforded a permanent location. Toys R Us opened dozens of pop-ups across the U.S., branding them as “Holiday Express” toy stores, and J.C. Penney launched their back-to-school collection this way.