Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
Who said posters had to be flat? At least one designer is breaking out of the 2-D mould with posters that don’t just give information, but let viewers play with the content.
Tchibo, a chain of coffee shops that additionally provides a weekly-changing range of product, has created an online platform for innovative customers to share their experiences and ideas for the next wave of new products.