Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
Metro Cash & Carry store has two floors a Metro shop on the first floor and a garage on the second for people who live close to the Metro store and ready to pay for guarded garage space. There is a lack of places for garages in Moscow, it’s a huge social problem and government gives land for garages more readily than for private shops.
Sosh, Orange’s low-cost mobile offer, is touring in a Routemaster bus around the four biggest French cities (Paris, Lille, Lyon, Marseille) from February 15th to March 10th .
Already known for its pop-up stores, the brand is going one step further by taking the show on the road and engaging customers with activities such as cupcake making, nail bars or knitting groups.