Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
As part of London High Street Fashion week, eight girls from Storm modelling agency paraded along the Central Line in the first ever pop-up fashion show to take place on the Undergound. The models walked through each carriage promoting clothes from the autumn collections of Selfridges, John Lewis, House of Fraser, Debenhams, Next, River Island, Marks & Spencer and Uniqlo.
The bookseller and stationer Libro has launched an online platform “Libro for kids”, where they can search new products and new music and film releases. They can then create a gift wish list that can be sent to their parents.