Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
Budget supermarket Hofer has collaborated with Viennese fashion designer Nhut La Hong to produce ‘line eight’, an exclusive fashion line which will sit along-side its discount grocery offering. The range consists of 24 pieces all retailing at less than 100 euros.
Shopkick is a location-based app that dispenses ‘kickbucks,’ or reward points for desired in-store actions. Utilising low-cost inaudible signals (vs. standard mobile GPS technology) the app serves up relevant offers as shoppers move from outside the store, to certain aisles – even inside dressing rooms.