Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
“Mission 39°” is a guerrilla marketing campaign by UniCredit to reinforce the message of its last advertising campaign named “Life is made of ups and downs. We’ll be there in any case”. The campaign consists of three young teams wandering through the transit system and giving people fresh towels and portable ventilators during the hottest days of the Milanese summer.
The Pernod Ricard group has called upon photographer Marcos Lopez to illustrate the cover of its annual report 2010. This photographer, famous for his latino-pop style, travelled all over the world to meet the group employees. The result is 18 unusual portraits that come together to illustrate the new group signature, Conviviality Creator.