Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
Italian sportswear brand, Dirk Bikkemberg recently launched a new campaign featuring football player Andrea Vasa. The twist here is that Vasa has made the Milan flagship store his home, living under the watch of its customers 24 hours a day.
Kunstmatrix is an internet portal and a piece of software which allows its users to design virtual 3D exhibition rooms to display their art. The space is able to be built for paintings, sculptures or installations. Within the portal, virtual exhibitions can now be easily held.