Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
Portuguese Mail (CTT) has just launched a fully automated self-service Mail Station in Lisbon. Clients can access almost every mail service such as picking up and sending mail, buy tickets (to concerts and other events), pay taxes and bills. You can even purchase stamps personalised with your own photo, if you wish.
L’Oréal in Portugal is offering an interactive solution called Sensorium, which offers consumers an innovative form of selecting exactly which perfume is right for them. Consumers interact with the Sensorium - a gesture-based interface - to answer a series of key questions developed to determine which L’Oréal fragrance is best suited to their personalities, tastes, preferences and lifestyles. Three resulting perfumes are then displayed on the screen along with detailed information about each one.