Stores & Spaces (159)
Al fresco reading
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Why it matters
An architect’s office, the government's support, a local beer brewery and most importantly the citizens’ passionate commitment made this unorthodox project possible. Will more brands (like the brewery Hasseröder) have to participate in such local initiatives to create true social value of outdoor space and therefore brand value?
SapientNitro & Unilever recently launched the world’s first smile-activated ice cream vending machine. The facial recognition technology is complicated (with the ability to decipher age, gender and emotion). But the concept is simple: consumers walk up to the machine, smile and are then rewarded with a frozen treat.
‘DAVE’ is a ‘Definitively Affordable Virtual Environment’ used for gaming in which you can view objects in a 3D environment, so you can move around to get a complete view. Inside DAVE your position is monitored so even collisions can be physically perceived.