DraftFcb

Stores & Spaces (159)

Airport fragrance

Airport fragrance

Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.

Why it matters

Does aroma marketing have a future in other areas of business?

Enhancement
Russia
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Women's parking

A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.

Significance
Sweden
Stores & Spaces
 
Fresh from the roof

The German company ‘Frisch vom Dach’ is building an aquaponic farm on the roof of an old factory in Berlin where vegetables will be harvested and even fish for consumption will be bred.

Conscious
Germany
One World
Stores & Spaces