Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
Virtual pop-up stores that come from nowhere and soon disappear are the latest craze in online shopping. They redefine the concept of exclusive by offering items for a limited time on a site that only those “in the know” will ever find. Designer Rachel Roy recently teamed up with pop-star Estelle for a jewelry line that was sold on the designer’s Facebook page for 3 days only. These digital pop-up stores are becoming increasingly popular with the younger, tech savvy generations.
Tesco supermarket is giving customers the option to dump unwanted packaging at the tills. By monitoring what is commonly left it says it can make appropriate changes to the way goods are packaged.