Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
Retail developers in Dubai are being cautioned to delay or scrap plans for the omnipresent mammoth malls in favour of smaller suburban shopping centres. The sheer size and grandeur of the developments are considered too risky in the economic climate where consumers appear to be beginning to reject such conspicuous consumption.