Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
A billboard for GranataPet in Germany actually dispenses samples. Once an individual checks in on Foursquare the dispenser provides a sample of dog food.
Smart is offering a unique cinema experience in Australia. Like a drive-in cinema but their cars are placed inside the movie theatre instead of outside. The idea behind it is to show that as well as being compact on the outside in fact Smart is more spacious inside than thought. So spacious that it will be an enjoyable experience to watch a movie in these cars for 1.5-2 hours.