DraftFcb

Stores & Spaces (159)

Airport fragrance

Airport fragrance

Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.

Why it matters

Does aroma marketing have a future in other areas of business?

Enhancement
Russia
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Skyline-vertising

The SkyFlash system enables huge buildings to become a giant, scrolling ad space. Every window contains a powerful and wireless SkyFlash LED and all LEDs are controlled by just one computer.

Enhancement
Germany
Stores & Spaces
 
Shopping cart revolution

Supermarket Carrefour is ahead of its competitors by revolutionizing the most classic item: the shopping cart. “Mobi”, manufactured by the German group Wanzl, is more manageable and lighter. Equipped with pockets of various sizes on the sides to organize your purchases by volume and space. It incorporates the latest technology, tablets to integrate shopping lists and the ability to scan products with the Scanlib system.

Connectivity
Experience
Spain
Stores & Spaces