DraftFcb

Stores & Spaces (159)

Airport fragrance

Airport fragrance

Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.

Why it matters

Does aroma marketing have a future in other areas of business?

Enhancement
Russia
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Interactive window shopping

SNIFF is a project by artist Karolina Sobecka with software design by Jim George, and it could mean big things for the future of window shopping.  A 3D image of a puppy is projected against a shop window in NYC.  Using infrared lights and a camera, the puppy is able to track passerby’s position and direction of movement and respond to them.
 

Experience
Stores & Spaces
United States
 
Buy a film stars handbag straight through the movie screen

“Avenade” is a joint venture between Microsoft and Accenture that has created a new product purchase application. The application lets people interact with a movie screen while the film is playing, touching a good (i.e. a bag) and immediately knowing where they can buy that product and how much it costs.

Connectivity
Italy
Stores & Spaces