Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.
Discount retailer Aldi has set up three Hofer-branded petrol stations in Salzburg to sell discounted fuel. Managed by Free Energy, the retailer initially plans to expand its petrol offering to other locations in Austria and later roll out their discounted fuel offering across Europe.