DraftFcb

Stores & Spaces (159)

Airport fragrance

Airport fragrance

Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.

Why it matters

Does aroma marketing have a future in other areas of business?

Enhancement
Russia
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Drawing in the hipsters

The concept store Taken has launched among the traditional storefronts of Oporto’s most famous commercial street. It combines a collection of urban design labels with graffiti, gadgets, toys, exhibitions, DJ’s and skate memorabilia.

Create
Portugal
Stores & Spaces
 
Psychographic shopping aisles

Happy Hippo is an organic store that is laid out according to 6 different types of healthy eating consumer. The categories HIP, HEALTHY, HURRY, HIPPIE, HUNGRY and HOT are arranged by food types and by their level of ethical importance.

Conscious
Sweden
Stores & Spaces