Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
The grocery retail company ICA strongly believes in putting focus on people with disabilities, and will soon have 500-1000 people with disorders employed in their stores. The project called ‘We Can More’ is a project in cooperation with Samhall and the Swedish Association of Local Authorities. A tv spot is now running introducing a new employee with Downs Syndrome in the ICA family. www.youtube.com/watch?v=nN6KfbsEKRc