Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
Fors Ibérica, a company specializing in commercial equipment , has just launched new plastic supermarket trolleys: Supercart/Fors. They are easy to use, can be customised to corporate company colours, last longer than previous metal ones and are more hygienic. They are also completely recyclable and totally compatible with new Radio Frequency Identification (RFID) scanner technology
The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.