Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
In Spain, Auchan-owned Acampo hypermarkets are now selling biodegradable bags made with potato starch. The bags are reusable, recyclable, biodegradable and compostable. The bags are sold at a price of 39 cents and have more capacity and resistance than the existing free bags.
A Portuguese arts collective named Morada Vaga has created a set of swings that generate electricity. These were sponsored by a company that makes boxes and pallets and installed in Guimarães as part of the European Capital of Culture event.