Stores & Spaces (159)
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
Walmart are offering startups and small businesses shelf space in their stores. Launched as a competition, products voted most popular will ultimately be available in Walmart stores (and on Walmart.com), with the retail giant helping in the production process.
Bus stops are to be transformed into works of art in a London-wide design project. Digital artist Alfie Dennen has designed a computer programme to create images for the tops of bus shelters after being inspired by attempts to beautify the roofs on his local route. Dennen says he wants to provide a canvas to allow Londoners and communities to tell their stories to thousands of passengers every day.