The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
Nstyle is a popular nail salon chain that has launched its own nail polish range. Each color in the range has a locally relevant name such as “Helwa” (the word beautiful in Arabic); Jumeira Jane (the nickname of the well-to-do housewives in the upscale neighborhood of Jumeira); “Faraya Flakes” (Faraya is well-known ski resort town in Lebanon) and so on.
Timotei Men have sponsored the internet soap-opera “In touch with classmates”, which will be broadcast on the brand website and 30 other sites. An integrated campaign including product placement in the series, sponsorship bumpers, with consumer engagement online to vote for the best episode.