The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
The French perfumer Honoré des Prés has created an upmarket perfume collection called "We love New York". 3 fragrances are offered: Carrot, coconut and vanilla. They are only made with quality biological materials, and no synthetic ingredients. The originality of the perfumes comes from their packaging, which imitates American take-away coffee-cups.
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.