The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Harvey Nichols, a British upmarket department store, is going to launch a new retail concept for pioneering beauty products, internationally recognised brands and luxury services housed within a cutting-edge and glamorous environment. Using an impressive 22,000 sq ft, the store will extend across three floors in the heart of Liverpool’s fashion hub - the Liverpool ONE Shopping Centre.