The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
Lé Edge is a unique exfoliator made from “higher than surgical grade” stainless steel. It takes off the dead skin cells from your face and your body to reveal smooth, soft skin and reduced pore size. It was inspired by the ancient tool the strigil, which came from a time when skin care was natural and didn’t use chemicals. Lé Edge is perfect for both men and women and because it only needs water, is ideal for people with sensitive skin.
RDVbeaute.fr is a new website that offers « beauty on reservation ». All the consumer has to do is chose between the different beauty professionals listed (hairdressers, beauticians, spas, etc.) per city, and the appointments will be taken directly by the website. What’s more, lots of beauty promotions and discounts are registered by the website.