The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
London-based boutique salon Percy & Reed is offfering blow dries that it claim will last up to five days. The secret , apparently, is the use of water-based products.
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.