The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
Alpi Deo candy takes the pleasure of eating treats to a whole new level. After eating one of these candies, your body evaporates a flowery scent for 5 hours due to the rose-based geraniol ingredient.
Skin care specialist Doctor Babor offers precise anti-age care for individual skin needs. The product box includes an optimiser serum as well as four boosters (hydro, cell protect, anti-stress or anti-wrinkle) that should be used at specific times, depending on the actual skin need. Usage is simple: combine the serum and booster in the palm of your hands and apply.