The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
Stop The Water While Using Me is a new line of beauty products that remind consumers not to waste water while using them. You’ll think twice before leaving the water on while brushing your teeth!
GHD hair straighteners have been installed in the ladies bathroom at one of the city’s popular nightspots thanks to the Beautiful Vending Company. Upon the payment of 10 AED [almost $3], the plates of the straightener begin to heat, allowing women to quickly touch up their hair-dos.