The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
RDVbeaute.fr is a new website that offers « beauty on reservation ». All the consumer has to do is chose between the different beauty professionals listed (hairdressers, beauticians, spas, etc.) per city, and the appointments will be taken directly by the website. What’s more, lots of beauty promotions and discounts are registered by the website.
‘The Cube’ by Zuccari is a moisturising cream suitable for all skin types, both face and body at all times of day and night.