DraftFcb

Beauty (95)

Airbrushed makeup

Airbrushed makeup

The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.

Why it matters

Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?

Beauty
Enhancement
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Longer-lasting beauty

London-based boutique salon Percy & Reed is offfering blow dries that it claim will last up to five days. The secret , apparently, is the use of water-based products.

Beauty
Instant Gratification
United Kingdom
 
Carrefour raises a few eyebrows

Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.

Beauty
France
Connectivity
Instant Gratification