The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.
Why it matters
Is this a useful way to leverage the consultancy positioning of the Sephora brand by engaging consumers in real time?
Recession-bitten consumers are abandoning premium make-up brands but are not just turning to the mass-market for alternatives; the Harley Medical Group reports that non-surgical rejuvenation procedures such as botox are up 14 per cent on last year.
Braun and Gillette have joined forces to create the ‘bodycruZer’ which sports a precision trimmer to for body hair and a Gillette blade for smooth shaving. The product is designed for use on all body areas and can even be used in the shower.