Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Positioned as the first “anti-crisis” magazine, French title Tips includes €300 of discount coupons and aims to show how to live better for less. The bi-monthly combines practical tips and tricks with celebrity and fashion news and features.
All kinds of entertainment in one device: TV, video player, radio receiver, playstation, music player.