Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
The start-up slowbizz.com is a new music social network, which aims to bring together music fans willing to host small concerts in their homes with talented artist willing to perform in such settings. The artists receive 150 Euro, free accommodation, a meal and will also be driven to their next gig.
The clever people at Massachusetts Institute of Technology’s SENSEable City Laboratory have invented Flyfire. Thousands of tiny helicopters have been crafted with multi-coloured lights, that can be programmed to fly in synchrony in any pattern, creating a responsive 3-D display.