Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
”Kinect for Xbox 360” brings games and entertainment to life in extraordinary new ways without using a controller.
Lentejasparatusorejas.com (lentil for your ears) is an online radio created for a very young audience; children aged between 0 and 8 years old. This special radio plays daily house sounds that kids know – a vacuum cleaner, a spoon – to keep their attention to the radio, an uncommon communication media in a child's life nowadays. It plays music, games and little education spaces, known as lentils.