Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
The iSense is an iPad screen cover that converts text, apps and physical shapes into braille thanks to light-sensitive material.
Since social networking site Twitter was unblocked by UAE authorities in August, keen users have been signing up for the site in their masses. So much so that Dubai hosted its first “Twestival” earlier this year. The festival has been widely viewed as an important step for local users to feel part of a global Twitter movement and to further promote use of the site.