Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
The makers of Magalhães (a laptop computer for school children) are going to manufacture a tablet for the youth market. This low-cost personal digital device will be the size of a book, highly resistant and suitable for children as young as three years old.
Nintendo’s Wii game console is leaving the living room, and so are the folks who now spend their time at ‘Play Berlin‘. The bowling hall-like venue is Germany’s first (unofficial) Wii lounge, where people meet up, play Wii games and have a drink. Special weekly events such as ladies’ nights or the weekly championship attract a playful crowd.