DraftFcb

Media & Entertainment (173)

The advertising show

The advertising show

Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.

Why it matters

Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?

Connectivity
Create
Portugal
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

What might have happened

Next Media in Taiwan specializes in animating news events with CGI, to show people what might have happened when the event wasn’t caught on film. The videos are created in a matter of hours to depict current events and get millions of views online.

Experience
Media & Entertainment
United States
 
Return to innocence

“The Baby-Sitters Club,” one of the most popular book series for tweens in the ‘80 and ‘90s is making a comeback.  A prequel to the original series is in the works, and several of the original books will be reissued.  The books chronicled the lives of four young girls -  Kristy, Mary Anne, Claudia & Stacey – as they overcome everyday situations, from getting along with friends to fashion & hairstyles.  Sound slightly sappy? That’s exactly the need the publisher is hoping to fill.  According to the author, moms and daughters alike are yearning for a simpler storyline than the passion-filled vampire sagas that have taken over pop culture. 

Well Being
Media & Entertainment
United States