Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Ebooks that form the digital media equivalent of a conventional printed book are gaining mainstream traction with the launch of readers such as Amazon’s Kindle and the Sony Reader, which allow consumers to store hundreds of novels on just one piece of hardware.
German University Students created ‘Songfever’, a device that makes digital music libraries tangible. A webcam-projector apparatus casts the covers of music albums on LP-sized wooden boards on a shelf. On their reverse the playlists of the albums can be browsed by turning a knob that is attached to the shelf.