Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Oya is a small but growing German magazine about sustainable thinking and living. It touches various subjects like alternative currencies and economies or how citizens can create their own products rather than buy everything.
For the launch of the second season of the TV show Braquo, the French channel Canal+ invited people to experience the universe of the show through a real-time multimedia game.