Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Optimus Secret Shows are a series of secret gigs sponsored by mobile operator Optimus. Only people who are friends with the brand on MySpace can gain access to the free gigs. During the weeks before they are given clues about the city, the venue and the band.
“Hapmap” is a new navigation system that doesn’t just show you the way - it lets you feel it. Simply enter your route on a smartphone and connect it to a hard foam device. The system uses haptic responses allowing users to know whether they should walk straight, turn left or right. The device is supposed to simulate an invisible handrail.