Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Virgina Tech University has launched the “DreamVendor”, an interactive 3D printing station. Users simply need to bring a SD-media card containing the data for the 3D print out to the self-serve shop.
Renowned US magazine Entertainment Weekly recently carried an ad for broadcast network CBS that featured a wafer thin full motion video screen. The VIP (video in print)technology works like an audio greetings card, in that opening the page activates the player. The promotion in question featured in every copy of the magazine, but the video portion only featured in subscriptions for those in Los Angeles and New York .