Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Coca-Cola and WWF have put up a 60 X 60 foot billboard in Manila. The message? “This billboard absorbs air pollutants”. It’s made of thousands of Fukien tea plants surrounding the iconic shape of a Coke bottle.
Cool Finger Faces is a free iPhone app that allows users to take a picture of their fingers and add funny faces to them. The faces become an artistic representation of how a user is feeling at any given time.