Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Struggling MySpace recently announced a mashup with Facebook that allows users to import their likes and interests from Facebook and access their accounts through MySpace. This will allow MySpace to use that data to offer personalised recommendations for entertainment content.
A company in France called Ultime Realite has opened to cater to a new breed of thrill seekers - those who are willing to pay for the experience of being kidnapped! You even have the opportunity of creating an elaborate theme, including a helicopter scene.