Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Social networking is being joined by virtual reality characters. Computer games like World of Warcraft now allow your virtual avatar to connect with other avatars from other games via social networks with the potential to connect with people in the future.
Fon is a WiFi social network created to share WiFi around the world. Simply put, members of the community share their signal by connecting their router to the network in exchange for obtaining free access in Fon Spots worldwide.