Media & Entertainment (173)
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Red Bull is taking tweets and turning them into beats. A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.