House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Fold Home projects are a new style of living that is growing in popularity amongst younger urbans between the ages of 25-35. They are studio style flats designed for people living alone. As well as your own flat, you can hire other facilities in the building including spare rooms, entertainment lounges, Playstation rooms and gyms as and when you need them.
Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.