House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Persil has launched two new innovative liquid detergents in Dubai. The first is dedicated to maintaining a pure white colour for men’s thobes (national dress). The second is dedicated to preserving the black colour of a woman’s Abaya.
Cleenbox and DHL have jointly created a smart way to get your clothes washed. Consumers first order their unique box to package their clothes in, then DHL picks up the box at a time set up via the internet. The clean clothes are then returned within 2-3 days. It’s all controlled and tracked online.