DraftFcb

House & Home (128)

Advertise a product for a day

Advertise a product for a day

To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.

Why it matters

Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?

Authenticity
Netherlands
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Super-coupons

The washing liquid brand Mir recently launched a promotion in which they allowed consumers to customise the packaging of its products. All consumers had to do was go to the brand website and create their personalised label. They then received the label by post, together with a discount coupon.
 

France
Instant Gratification
House & Home
 
Ikea's social network

Ikea has created a social network that encourages all home lovers to share photos of their homes.

Experience
Significance
Spain
House & Home