House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Related articles
If you buy a live Christmas tree from IKEA, you can give it back to the shop (up until February) and get half of your money back.
Electrolux released a talking washing machine called Communication because they found consumers do not take the time to learn all the different benefits and features of advanced washing machines. Communication acts as a talking instruction manual, after selecting an option there will be an explanation of its benefits. There are also alerts if the user makes a mistake such as selecting an option that is not compatible with the chosen program, forgetting to close the door, or if there is a malfunction such as a clogged drain.
