House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
People who can’t quite stomach the idea of hanging an animal head or cloth of skin on their walls now have an alternative. “Faux taxidermy” kits are being sold in stores that allow you to put together your own boar’s head and horns to hang on your wall. Instead of the real meat, kits come with cardboard, wooden or even knitted materials for construction.
To celebrate its 10th birthday in France, Ebay has created a lottery where the two winners will get to live in a dream flat in Paris for a year. Entering with one suitcase only, they will have to furnish it all, as well as get new clothes for their wardrobe for free from eBay. At the end of the year, they will be able to keep all the items bought.