House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
With Ikea´s iPhone app you can take photos of your home and then overlay Ikea products, so you can see what products will suit your home.
‘Laboratory of (handmade) dreams’ has opened its third shop in Moscow, selling handmade crafts for the home which are dedicated to sleeping – from a collection of pillows and angels to “z-gates” that protect sweet dreams.