House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Imagine if one person who retires could buy a house on the beach or in the mountains with their savings. What could 10 people buy if they put their money together? A whole village!
This was the idea of a group of Spanish friends who decided to buy a village on the mountain to retire and relax together. They renovated the village to build their dream, group living experience, a “business class commune”.
They are building common places to share activities such as a big kitchen and a swimming pool. But everybody is going to have their own private home.
Lockitron is a system that controls your house access by locking or unlocking your door from your smartphone. Once installed on your door, you can control the keyless entry thanks to the app via an online connection, no matter where you are in the world. Lockitron also allows you to create profiles for people you want to give access to on a regular basis. The system also works with basic text messaging.