House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Leroy Merlin, the home improvement and garden centre chain, has created an online platform to educate its customers about environmentally sustainable improvements they can make to their homes. This "green library" has 2500 suggestions, organised into five different categories: water saving, electricity saving, renewable energies, healthy spaces and sustainable forests. This online resource supports Leroy Merlin's "eco.options” range of products.
Cleenbox and DHL have jointly created a smart way to get your clothes washed. Consumers first order their unique box to package their clothes in, then DHL picks up the box at a time set up via the internet. The clean clothes are then returned within 2-3 days. It’s all controlled and tracked online.