House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
“Kondis app ” by IKEA invites people to pick from a selection of 30 classic Swedish recipes, from small biscuits to large cakes. The app then advises them of a basic exercise to help balance out their indulgence.
A workshop called “Video games and mums: Do I really know NINTENDO (DS)?!” promoted by Nintendo and La Cattolica University in Milan tries to explains to parents the educational value of video games. It also encourages families to play together.