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House & Home (128)

Advertise a product for a day

Advertise a product for a day

To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.

Why it matters

Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?

Authenticity
Netherlands
House & Home
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