House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
People who can’t quite stomach the idea of hanging an animal head or cloth of skin on their walls now have an alternative. “Faux taxidermy” kits are being sold in stores that allow you to put together your own boar’s head and horns to hang on your wall. Instead of the real meat, kits come with cardboard, wooden or even knitted materials for construction.
The qb playhouse is a customisable playhouse: children can pick the colours and patterns or upload their own design to create a unique wooden house or tree house for the garden.