House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Panasonic will enter the furniture market by making tables which can wirelessly recharge mobile devices. A solar powered panel can be built into any table and it is capable of recharging mobile devices via ‘QI wireless power transmission technology’.
1950s styling appears to be enjoying a revival within the Turkish fashion and interiors markets, despite the current consumer preference for more considered and need-driven purchasing over aspirational and style-driven products.