House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Turkish designers Idil Tarzi et al are currently finding creative inspiration in their motherland’s traditional hammam culture. Whilst Turkish bath experiences are often sought out by tourists looking to experience cultural Turkey, to date they have not played a significant part in modern Turkish consumers’ lives. With her latest range, Tarzi aims to create a bridge between the past and modern design.
Arremprar is a company offering a new kind of contract to rent and/or buy a house in a specific area of Lisbon called Alta de Lisboa. People can rent a house, with the option of buying it available until the 60th month. If it is then purchased, up to 40% of the rent payment will be taken from the final buying price.