House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
‘Laboratory of (handmade) dreams’ has opened its third shop in Moscow, selling handmade crafts for the home which are dedicated to sleeping – from a collection of pillows and angels to “z-gates” that protect sweet dreams.
Samsung Navibot is now in Russia. The Samsung navibot is a low-lying circular device that scurries around your house, automatically navigating its way round, cleaning your floor as it goes. It incorporates a conventional cylindrical brush as well as brushes for prizing dirt from corners, using a combination of sensors and cameras to work out where it's going.