House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
A washing machine that a bicycle runs on pedal power has been developed by the company cyclean, who are also working on a solar powered shower. It is currently in the prototype phase.
Lockitron is a system that controls your house access by locking or unlocking your door from your smartphone. Once installed on your door, you can control the keyless entry thanks to the app via an online connection, no matter where you are in the world. Lockitron also allows you to create profiles for people you want to give access to on a regular basis. The system also works with basic text messaging.