House & Home (128)
Advertise a product for a day
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Why it matters
Are transient ads that show a stores real scope of products about to takeover the spotlight from one-off impressive brand ads?
Leroy Merlin, a French home-improvement retailer, has launched a promotional website dedicated to its kitchen offerings. While new kitchen items are part of the site, the stress is put on solutions that alter, accessorize and improve existing kitchens.
Misi.co.uk is an new online marketplace and community for buying and selling crafts and handmade products.