Social Cause (118)
Adopt a word
“Adopt a word” by Dante Alighieri Society, Corriere.It and IoDonna encourages people to adopt a word within the Italian vocabulary. When you adopt a word, you will be in charge of spreading its use and defending its significance.
Why it matters
What if a brand did this? Is this a way to make people prouder of something they own, establishing an emotional link between the individual and a good, a product or even a word?
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LACOSTE, the fashion brand known for its iconic crocodile logo, is participating in the ‘Save Your Logo’ campaign which encourages brands to help protect and preserve the very animals that represent them.
