Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Restaurateur Mario Batali has opened a supermarket that is just as popular for wining and dining as it is for selling high quality Italian products.
L’Oréal in Portugal is offering an interactive solution called Sensorium, which offers consumers an innovative form of selecting exactly which perfume is right for them. Consumers interact with the Sensorium - a gesture-based interface - to answer a series of key questions developed to determine which L’Oréal fragrance is best suited to their personalities, tastes, preferences and lifestyles. Three resulting perfumes are then displayed on the screen along with detailed information about each one.