Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Unpackaged is a new concept in grocery shopping that takes on the challenge of unnecessary food packaging. Customers bring their own containers to fill with organic whole foods, dried fruit, nuts and seeds, herbs and spices – even refillable oils, vinegars and wines. If it’s high on quality and low on waste, you’re likely to find it at Unpackaged.
“Imagination building” uses an innovative 3D projection technology. The live outdoor 3D projection event, was executed by Imagination on behalf of the Vienna Tourist Board in London to attract new holiday makers to the city.