DraftFcb

Stores & Spaces (159)

Adidas opens a runners club

Adidas opens a runners club

The Tokyo Adidas store has re-invented itself to double as an urban runners club.  The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing.  Expert staff are also available to offer tips and recommendations.

Why it matters

With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of  the old model of simply selling them a lifestyle idea.  Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?

Enhancement
Experience
Well Being
Stores & Spaces
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Internet shopping meets the street

Stitsh offers blog-style online photo galleries of real people on London streets. Photographers catalogue the clothes and accessories  they are wearing and hunt them down in retail stores. Stitsch visitors can then click through from the photo to the site where they can purchase the spotted item.

Instant Gratification
Stores & Spaces
United Kingdom
 
Saturday nights at the supermarket

Restaurateur Mario Batali has opened a supermarket that is just as popular for wining and dining as it is for selling high quality Italian products.

Authenticity
Experience
Significance
Stores & Spaces
United States