Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Avocado Store is the online home of good goods in Germany, from food to furniture. Producers and customers rate the products according to nine environmental criteria including carbon footprint, fair trade, recycle-able and locality.