Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Japan’s luxury market is worth between $15 billion to $20 billion. Yet the ‘mass luxury’ market is feeling unprecedented pressure. Sales are down sharply, luxury goods companies have warned that they won’t meet their current growth and earnings targets, and dire headlines proclaim the market’s decline.
Austrian drugstore BIPA has launched a ‘style lounge’ which sits amongst its traditional health and chemist products. The lounge combines a trendy atmosphere, elegant furnishings and chill-out music and offers services including hair styling, nail care and make-up.