Stores & Spaces (159)

Adidas opens a runners club

Adidas opens a runners club

The Tokyo Adidas store has re-invented itself to double as an urban runners club.  The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing.  Expert staff are also available to offer tips and recommendations.

Why it matters

With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of  the old model of simply selling them a lifestyle idea.  Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?

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