Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Dutch online store Wehkamp offers their consumers a permanent 10% discount. All they have to do is place an online order with a smartphone when they are physically in one of the competitors non online stores. Wehkamp uses a special W.APP application to extract your precise location.
Audi has opened its first digital showroom in London named Audi City. It is a fully digital showroom for Audi’s entire fleet. At the dealership, potential car buyers will be able to explore the cars and all their details on huge screens. Visitors can chose the colour and accessories of the car before seeing what it would look like on a digital screen. It also allows you to view technical details such as the drivetrain or the bodyshell – components you can’t normally explore in detail in a traditional showroom.