DraftFcb

Stores & Spaces (159)

Adidas opens a runners club

Adidas opens a runners club

The Tokyo Adidas store has re-invented itself to double as an urban runners club.  The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing.  Expert staff are also available to offer tips and recommendations.

Why it matters

With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of  the old model of simply selling them a lifestyle idea.  Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?

Enhancement
Experience
Well Being
Stores & Spaces
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

How good are your goods?

Avocado Store is the online home of good goods in Germany, from food to furniture. Producers and customers rate the products according to nine environmental criteria including carbon footprint, fair trade, recycle-able and locality.

Conscious
Germany
Stores & Spaces
 
Art at your feet

For their tenth anniversary, METROWEB, owner of the largest underground optical fibre network in Europe have launched “Underground – Tombini Art that talks about the cabled city”, an urban art initiative which uses the network of the city’s manhole covers as its canvass. Sixteen urban artists have adorned various cast iron manhole covers around the city with their eye-catching designs.

Enhancement
Italy
Stores & Spaces