Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
An internet service based on the “intention economy” trend: a buyer declares his intention to buy and then companies bid for the consumer’s business with the buyer then selecting the best offer.
Wisemarkit.com is an online shopping platform in the US that lets Facebook members set up an online shop and curate products of their choice from third party websites. It’s like ‘Amazon’ without having to actually own the products. They promote the products through their social channels and earn a commission on every sale.