Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Japan’s luxury market is worth between $15 billion to $20 billion. Yet the ‘mass luxury’ market is feeling unprecedented pressure. Sales are down sharply, luxury goods companies have warned that they won’t meet their current growth and earnings targets, and dire headlines proclaim the market’s decline.
The H+Bag is an innovative concept that allows a paper bag to transform into a clothes hanger, and vice versa. Thanks to graphic instructions on the bag, users can reuse the shopping bag in more than one sustainable way. While more and more retailers are replacing plastic bags for paper ones, it’s a smart alternative solution to try and reduce waste.