Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Dutch online concept store Zold specialises in selling both new and used designer items as a service in which the entire handling of the sales process is provided. The company professionally photographs items to be sold, lists them on eBay, handles all bidder enquiries, payment collections, packing and shipping. In return, Zold take a 30 per cent commission. Items currently up for sale include designer clothes, furniture, high tech gym equipment and even art.
Efa frozen yogurt has created a store within a store. The main store is composed of different design elements, such as the service counter and seating booths, that all work independently within the space.