Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Metro Cash & Carry store has two floors a Metro shop on the first floor and a garage on the second for people who live close to the Metro store and ready to pay for guarded garage space. There is a lack of places for garages in Moscow, it’s a huge social problem and government gives land for garages more readily than for private shops.
No Need 4 Mirrors (nn4m.com) is a new online alternative to changing rooms. It allows the user to mix and match combinations of clothes and accessories from a growing database of high street retailers including Topshop, Monsoon & Debenhams. Consumers can also use the ‘Group Shopping’ feature to show friends your virtual outfits so you can get their feedback before you buy.