Stores & Spaces (159)
Adidas opens a runners club
The Tokyo Adidas store has re-invented itself to double as an urban runners club. The new space includes 16 shower cubicles, 248 lockers for rent, cutting-edge Adidas shoes and clothing available for borrowing. Expert staff are also available to offer tips and recommendations.
Why it matters
With convenience loving consumers enjoying instant access to an influx of supporting services (online and offline), brands are capturing their attention by helping them make the most of their daily lives instead of the old model of simply selling them a lifestyle idea. Becoming a center of gravity in their routines is also a great way to execute smart targeting and cross-selling strategies.
How can your retail storefronts morph from selling to serving?
Nestlé Dessert is a cooking chocolate product. To communicate the cooking possibilities of this product, Nestlé opened a pop-up store called: Around the dessert’s table for five days. The store offered free cooking lessons, dessert recipes and tasting. Reservation were made online on the latableadessert.fr website.
In a move that anticipates a shift towards digital distribution in the gaming industry, Gamestop has opened a new store that exclusively sells digital content.