DraftFcb

Healthcare (90)

Added pressure points for Yoga practitioners

Added pressure points for Yoga practitioners

The Yantra Mat works on the principle of acupressure. Acupressure is used to relieve a variety of symptoms and pain.

Why it matters

This is a prime example of a new healthcare product for domestic use. The markets of ‘professional’ medical treatment and consumers own ‘self treatment’ are becoming more and more intertwined. Products like the Yantra Mat, that allow self treatment and help people become more responsible for their own health, are increasingly popular. Will new, more extreme specialist products replace the likes of acupuncturists and what other treatments will consumers get their hands on at home?

Austria
Well Being
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Going back to the womb

The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax. 

Well Being
Healthcare
Sweden
 
Sleeping on soy: the latest in well-being

Unlike synthetic memory foam mattresses, İşbir Yatak’s Viscostar Nature range is made from over 80% natural materials including soya-bean oil, plant extracts and other plant-essences. The mattress has all the same properties as conventional memory foam, but is free from chemical treatment and toxins as and claims to offer 80% better air circulation. It is designed to contribute to overall wellbeing.

Well Being
Healthcare
Turkey