DraftFcb

Healthcare (90)

Added pressure points for Yoga practitioners

Added pressure points for Yoga practitioners

The Yantra Mat works on the principle of acupressure. Acupressure is used to relieve a variety of symptoms and pain.

Why it matters

This is a prime example of a new healthcare product for domestic use. The markets of ‘professional’ medical treatment and consumers own ‘self treatment’ are becoming more and more intertwined. Products like the Yantra Mat, that allow self treatment and help people become more responsible for their own health, are increasingly popular. Will new, more extreme specialist products replace the likes of acupuncturists and what other treatments will consumers get their hands on at home?

Austria
Well Being
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Smartphone therapy

The iD-Stress app (www.idstress.com) measures a user’s stress levels and suggests a range of seven treatments. The therapy sessions last from 8 to 15 minutes and claim to help users relax body, mind and soul.

Well Being
Healthcare
Spain
 
Compliance cabinet

German scientists developed an intelligent medicine cabinet that controls contents, regulates intake of medicines and checks intolerances towards ingredients. It works with a microchip that saves a patient’s personal data. The user also gets recommendations about their drug intake from an integrated voice output.

Germany
Well Being
Healthcare