DraftFcb

Healthcare (90)

Added pressure points for Yoga practitioners

Added pressure points for Yoga practitioners

The Yantra Mat works on the principle of acupressure. Acupressure is used to relieve a variety of symptoms and pain.

Why it matters

This is a prime example of a new healthcare product for domestic use. The markets of ‘professional’ medical treatment and consumers own ‘self treatment’ are becoming more and more intertwined. Products like the Yantra Mat, that allow self treatment and help people become more responsible for their own health, are increasingly popular. Will new, more extreme specialist products replace the likes of acupuncturists and what other treatments will consumers get their hands on at home?

Austria
Well Being
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Celebrity running partner

Nike has founded a runner’s community for young women. The goal of this initiative is to motivate young females to run regularly. The so-called "Club der Töchter" (Club of Daughters) set its first action at the 23rd  "Austrian dm Women’s Run" in Vienna. Its famous ambassador is the young Austrian singer Christina Stürmer who is also a beginner in terms of running. Through Facebook members of the community could prepare themselves alongside Christina Stürmer for their first big run.

Austria
Enhancement
Healthcare
 
Medical matchmaking

Doctors and surgeons in the Netherlands are building online profiles and promoting themselves to potential patients through www.despecialistenwijzer.nl. Users can search for doctors, who pay €550 to be listed, by filters such as locality, waiting times or even just searching for someone they like.

Fear
Netherlands
Healthcare