DraftFcb

Healthcare (90)

Added pressure points for Yoga practitioners

Added pressure points for Yoga practitioners

The Yantra Mat works on the principle of acupressure. Acupressure is used to relieve a variety of symptoms and pain.

Why it matters

This is a prime example of a new healthcare product for domestic use. The markets of ‘professional’ medical treatment and consumers own ‘self treatment’ are becoming more and more intertwined. Products like the Yantra Mat, that allow self treatment and help people become more responsible for their own health, are increasingly popular. Will new, more extreme specialist products replace the likes of acupuncturists and what other treatments will consumers get their hands on at home?

Austria
Well Being
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Donate Your Timeline

A Firefox app that removes your Facebook’s timeline content for one day. The app was developed by Ogilvy Brussels to mark the World Alzheimer’s Day. Everything is removed from your personal page; pictures, posts, friends and is replaced by a thought provoking message: ‘Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.’
 

Conscious
Experience
Fear
Significance
Portugal
Healthcare
 
Calorie burning soft drink

Soon to launch, Aspire is calorie burning soft drink that enables you to burn 209 calories over 3 hours without any additional efforts. It contains caffeine, green tea, amino acids and ginger.

Enhancement
Healthcare
Russia