Business Services (81)
3D projecting finds a larger scale in Dubai
Fanta has launched a new campaign in Dubai and has brought 3D Projection mapping to the city.
Why it matters
While we’ve been seeing this ‘buildings as billboards’ trend in Europe and Asia, Fanta & Dubai are a first for the region. In a city well-known for its superlative architecture – biggest, tallest – it was just a matter of time before the first 3D projection of the city happened at the world’s largest mall.
So what next? Will this highlight a new era in advertising in Dubai where the stalwart traditional mediums will start to give way to innovation? Will other brands jump on the bandwagon, which is a common occurrence for the region?
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