Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
Store Hacking is a new phenomena where people are making use of a (famous) store to create their own stage. Videos are appearing on the internet of store hackers, like the Apple Store Kid (www.youtube.com/user/nicholifavs) who mimes along to songs every week in an Apple store and Ikea Heights a melodrama shot entirely in the Burbank California Ikea Store without the store knowing. (www.ikeaheights.com)
A Spanish Hotel is offering a new product very close to Spanish traditions: the perfect siesta. They promise an hour and a half relaxation process that they say is equivalent to a 4-hour long nap.
It’s a three phase ritual: first, you float in a bath filled with sea water with added aromatherapy, music therapy and colour therapy. Secondly, you enjoy a 4-hand massage. In the last phase, you get a 20 minute nap on a flotation bed that vibrates to regulate your cardiac rhythm.