Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
Japan’s luxury market is worth between $15 billion to $20 billion. Yet the ‘mass luxury’ market is feeling unprecedented pressure. Sales are down sharply, luxury goods companies have warned that they won’t meet their current growth and earnings targets, and dire headlines proclaim the market’s decline.
What color of wallpaper should be shown behind a sofa on a furniture retailer’s website? Well, according to research, the color green makes consumers more sensitive to price, while blue wallpaper makes consumers more sensitive to comfort. We’ve had years to refine in-store marketing techniques; from layout and displays, to lighting, sounds - even the smells that make us want to buy. Now, the brain research behind in-store marketing has found a place online, and neuromarketing firms that specialize in how we choose what to click are seeing big business. Research also found that when consumers compared two items, they opted for the less expensive option. But when a third, more expensive item was shown on the page, consumers increased the amount they were willing to spend.