Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
Supermarket Carrefour is ahead of its competitors by revolutionizing the most classic item: the shopping cart. “Mobi”, manufactured by the German group Wanzl, is more manageable and lighter. Equipped with pockets of various sizes on the sides to organize your purchases by volume and space. It incorporates the latest technology, tablets to integrate shopping lists and the ability to scan products with the Scanlib system.
Shopkick is a location-based app that dispenses ‘kickbucks,’ or reward points for desired in-store actions. Utilising low-cost inaudible signals (vs. standard mobile GPS technology) the app serves up relevant offers as shoppers move from outside the store, to certain aisles – even inside dressing rooms.