Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
Designer store Louis Vuitton put on an alternative flower show at their new London store situated in The Village at Westfield shopping centre. The luxury fashion house teamed up with Turner Prize-winning artist Jeremy Deller to unveil an urban garden which sprawled from the doors of the store into the shopping centre for a fortnight, before being donated to the local community in Hammersmith.
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.