DraftFcb

Stores & Spaces (159)

3D advertising

3D advertising
“Imagination building” uses an innovative 3D projection technology. The live outdoor 3D projection event, was executed by Imagination on behalf of the Vienna Tourist Board in London to attract new holiday makers to the city.
Why it matters

Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?

Austria
Experience
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Everywhere ad space

Bus stops are to be transformed into works of art in a London-wide design project. Digital artist Alfie Dennen has designed a computer programme to create images for the tops of bus shelters after being inspired by attempts to beautify the roofs on his local route. Dennen says he wants to provide a canvas to allow Londoners and communities to tell their stories to thousands of passengers every day.

Significance
Stores & Spaces
United Kingdom
 
Get on the Walmart shelf

Walmart are offering startups and small businesses shelf space in their stores. Launched as a competition, products voted most popular will ultimately be available in Walmart stores (and on Walmart.com), with the retail giant helping in the production process.

Israel
Connectivity
Enhancement
Experience
Stores & Spaces