Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
Tesco is launching a service which allows its customers to pick up a free item from a 'Buy One Get One Free' promotion. Shoppers are issued with a voucher at the till, to be redeemed at a later date whenever they need their free item.
Shopkick is a location-based app that dispenses ‘kickbucks,’ or reward points for desired in-store actions. Utilising low-cost inaudible signals (vs. standard mobile GPS technology) the app serves up relevant offers as shoppers move from outside the store, to certain aisles – even inside dressing rooms.