Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’. The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.
Proteus Gowanus offers study hall and a secret museum. Partners & Spade rent out in-store advertising and doubles as a workshop. The Erie Basin collects Victorian curios, “unusual dark stuff related to mourning,” its collector explains. Retailers and boutiques reset the shopping experience by reorienting their stores as places of story and discovery.