Stores & Spaces (159)
Why it matters
Creating theatre and unique experiences in stores and spaces can be a powerful form of communication. With recent 3D technological advances, will we soon see 3D displays become a more frequent appearance on our high streets?
What was once a tactic relegated to seasonal shops and liquidators is catching on with mainstream retailers looking to generate buzz. Gap inc. used a pop-up shop to launch their new premium denim line on Roberston Boulevard in L.A. - a pricey district where they never could have afforded a permanent location. Toys R Us opened dozens of pop-ups across the U.S., branding them as “Holiday Express” toy stores, and J.C. Penney launched their back-to-school collection this way.
The French retailer Les Galeries Lafayette has redesigned its beauty stores. The new design has been inspired by beauty magazine formats, such as headlines, an area dedicated to trends and space management according to magazine categories.