DraftFcb

Telecommunications (128)

“Scream Tones” to locate lost phones

“Scream Tones” to locate lost phones

Lookout Mobile Security and T-Mobile are teaming up to bring people a unique security feature in mobile phones: custom scream tones. This new security feature pre-loaded on T-Mobile smartphones allows phone owners to remotely activate their device to emit a loud sound, or “scream tone” to help them find their missing mobile device, or scare off a potential thief.

Why it matters

Losing a cell phone is everyone’s worst nightmare, and makes us literally want to “scream”.  And since our phones are now an extension of who we are, maybe our phone is “screaming” to find us too? We already humanise our devices, to the point where some people rely on them as their sole form of communication with people.  At what point, however, are we making this personal link between people and devices go too far? 

Fear
Telecommunications
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Local is the new social

Spreet.it is a new online social network trying to connect people in the same neighborhood. Users of the network can publish ‘shouts’ which then can only be read by others in a 1000m radius. The network tries to connect people and get them to meet again- but this time, offline.

Connectivity
Germany
Instant Gratification
Telecommunications
 
Saying it like it is, and sharing it too

Telecommunications company TMN launched its new slogan “vamos lá” (Let’s Go or Come on) through an innovative Facebook-integrated website. The site encourages people to share testimonials as well as provide a feed of positive news about successful Portuguese businesses and initiatives. Visitors can contribute with more news and share stories on Facebook.

Authenticity
Connectivity
Portugal
Telecommunications