DraftFcb

Media & Entertainment (173)

The “Me” in entertainment

The “Me” in entertainment

Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.

Why it matters

‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?

Instant Gratification
Media & Entertainment
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Silence is served

Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday  evening. The only form of communication permitted is a little blackboard on each  table.

Experience
Instant Gratification
Italy
Media & Entertainment
 
Happy tweet, jazzy beat

Red Bull is taking tweets and turning them into beats.  A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.

Create
One World
Media & Entertainment
United States