Media & Entertainment (173)
The “Me” in entertainment
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Why it matters
‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?
Exboyfriendjewelry.com is a transactional website like eBay where users post items for sale or bid on posted items. What’s different about the site is that all the items were gifts from ex- boyfriends/husbands/wives/partners that are no longer wanted and users MUST vent the reasons for the relationship break-up.
“Biophilia” is the world’s first music album app produced by Bjork in collaboration with Apple. Some say it’s a new way of making CDs in the iPad era. It will include 10 separate internal apps, each relating to a different track of the album. It allows people to explore and interact with the song's themes or even make a completely new version of them.