Media & Entertainment (173)
The “Me” in entertainment
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Why it matters
‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?
French consumer product company BIC has launched an educational tool for primary schools which combines the new BIC Tab tablets and BIC Connect software. The 10-inch rugged tablet, developed in collaboration with Intel, is meant to teach school children about handwriting and digital technology. Teachers use a laptop to communicate wirelessly with the tablets. The solution will be launched with approximately 100 preloaded exercises and software to allow teachers to create assignments. Children can access the internet under their teacher's control. The equipment can cost anywhere between 6,000 to 20,000 euros depending on the number of tablets supplied.
Dubai-based fitness company ‘In Motion’ are combining fitness and interactive gaming in order to address the health and wellbeing of today’s youth. The company make use of the latest ‘exergaming’ equipment, combined with an integrated educational curriculum that teaches practical strategies to improve physical activity and eating habits.