Media & Entertainment (173)
The “Me” in entertainment
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Why it matters
‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?
The new Axe Excite (Lynx in the UK) campaign was brought to life digitally by locking the Axe angels from the Axe Excite TVC and filming them for two weeks in a specially designed Heaven On Earth house. Consumers were able to see more content (featured exclusively online) if they stayed on the website for longer, provided a product code or if they shared the website via social networks.
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.