Media & Entertainment (173)
The “Me” in entertainment
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Why it matters
‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?
“We&Co” is a new iPhone app that allows business owners to register their staff members (i.e. a barista, a shopping assistant, etc.) with the aim of building customer relationships and receiving positive reviews.
McDonald’s Sweden has just finished its Pick an’ Play operation. The concept was simple. It allowed passers-by with a Smartphone to challenge each other to a game of ‘Pong’ on a giant screen in Stockholm. An international brand choosing to make us famous (and a free dessert to the winner).