Media & Entertainment (173)
The “Me” in entertainment
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Why it matters
‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?
Big Brother 2.0. Instead of just locking a dozen people in a house for a period of time without access the outside world why not make it more interesting? In the new TV show Secret Story all contestants have a secret. You can’t trust anyone other then your own instinct. The goal is to keep your own secret to yourself and reveal the secrets of other contestants.
Struggling MySpace recently announced a mashup with Facebook that allows users to import their likes and interests from Facebook and access their accounts through MySpace. This will allow MySpace to use that data to offer personalised recommendations for entertainment content.