Media & Entertainment (173)
The “Me” in entertainment
Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.
Why it matters
‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?
This summer, the 130 metre-long metro hallway of the Parisian station Montparnasse has been covered by a huge Disneyland fresco. While on the moving walkway, passengers were invited to wear 3D glasses and be transported to the heart of the amusement park.
The French drink brand Perrier has created YouTube commercials that evolve with the number of views. The videos show a night club scene: as the video is shared and views increase, the club gets more packed and the ambience more intense. In the end, only Perrier can refresh the dancers.