DraftFcb

Media & Entertainment (173)

The “Me” in entertainment

The “Me” in entertainment

Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.

Why it matters

‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?

Instant Gratification
Media & Entertainment
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Make your city a 365 day festival

Nicko Nogués and Carolina Rivera have started the initiative 365diasdefestivales.org. This is an online platform designed to spread the good mood of a music festival to every day of the year.
To achieve this, they count on the support of several artists and groups that have decided to collaborate selflessly in the project – acting for free to generate mini-concerts and gigs throughout the year. Entry is controlled by festival bands and sold for 5€.

Conscious
Spain
Media & Entertainment
 
Fashion really opens its doors

The ‘Louis Vuitton Spring/Summer 2011 collection’ is giving its consumers more than a front row view by creating a full 360 degree view of the catwalk through the lenses of 52 carefully situated cameras. This 360 degree view is available live on your iPhone or  iPad at louisvuitton.fashionshow.com, or even on facebook.

Authenticity
Connectivity
Italy
Media & Entertainment