DraftFcb

Media & Entertainment (173)

The “Me” in entertainment

The “Me” in entertainment

Intel is converting social media profiles into infographics using its ‘What About Me?’ tool, that provide not only statistics, but a snapshot of a person’s individual online social life broken out by topic, behaviour, and personality.

Why it matters

‘Impersonal’ companies that struggle to connect with consumers are starting to up their game, using their technological prowess to promote humanism. We know people love to learn about themselves. How can other tech companies start to make their brands more interesting by offering entertainment tools that help consumers understand something about themselves? Where are there other opportunities to co-opt a concept (like personality tests) in a way that incites curiosity?

Instant Gratification
Media & Entertainment
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Introducing the blogozine

Coffee houses in Moscow have started sharing free monthly magazines that contain digital news, particularly interesting blogs, in printed form. (There is also an online version of the magazine with direct links to the blogs and interesting content).

Escape
Russia
Media & Entertainment
 
Pay-Per-Page

Total BooX is a new “Pay-as-you-go” model for e-books. The business model allows users to try a book without paying the full price up front. By signing up for the service, readers can pay for a percentage of each book they access as they read. Finishing a title will cost the same as having paid for the book beforehand.
 

Authenticity
Germany
Instant Gratification
Media & Entertainment