DraftFcb

Archive - 2012

December 17th

A revealing billboard

A revealing billboard

To show the hydrating effects of their new face care product, Burt’s Bees created a billboard made up of thousands of coupons. Passers-by can tear off a coupon from the billboard to get a discount and, in the process, reveal the image of a girl with perfect skin.
 

Why it matters

A lot of new technologies like QR codes and augmented reality have been used recently to enhance offline billboards and drive people online. Can this “old school” solution  bring back a simple but effective way of getting potential customers to interact with your brand?

This is also an interesting example of a brand that reimagined the “before and after” product demonstration concept. Can brands come up with other effective ways to demonstrate the power of their products?
 

Beauty
Authenticity
Experience
Instant Gratification
Italy

Tick tock, body clock lenses

Tick tock, body clock lenses

Re-Timer glasses emit a soft green light into a wearer’s eyes to reset the body’s internal clock. It is meant to reduce the effects of jet lag, increase energy during long winter months, overcome sleeplessness, and manage fatigue if you’re a shift worker.


The glasses have an ergonomic and lightweight design with a rechargeable battery in the frame and a USB cable for charging. The light stimulates the part of the brain responsible for regulating the 24-hour body clock.


It’s recommended  to wear the glasses for 50 minutes either in the morning to advance the body clock, or at night to delay it.
 

Why it matters

Jet lag and sleep problems are a modern worker’s ailment. This innovative idea can help solve the problem and allow people to have more manageable lives. Could companies offer the glasses to its workforce? Could airports offer these glasses to passengers to help prevent jet lag? How could brands – such as airlines - get involved further in the wellbeing of their customers?
 

Instant Gratification
Well Being
Healthcare
Spain

Kinect surgery

Kinect surgery

A new project at the Hospital Evangélico de Londrina in Brazil is helping surgeons control vital on-screen imagery with gestures to save important time in the operating room. Surgeons can keep their gloves on while using the Microsoft Kinect technology and swipe to the information they need without having to physically touch anything and risk infecting a patient.
 

Why it matters

This system makes the process of retrieving and displaying important key facts and visual cues for surgeons easier, quicker and more hygienic. With this emerging technology, is it possible that we will see an almost touch-free medical working environment soon?

Germany
Well Being
Healthcare
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