DraftFcb

Archive - Jul 2012

July 19th

From potty to potash

From potty to potash

Peepoo is a single-use, self-sanitising, biodegradable toilet bag. Thanks to its urea-based biochemical technology, the bag prevents faeces from contaminating the immediate area and then can eventually turn into valuable fertilizer.

Why it matters

Up to 50% of deaths in emergency and refugee camps are linked to a lack of basic sanitation and contaminated water from human excrements. While 40% of the world’s population lack access to even the simplest toilet,  this seems like an amazing temporary solution. But can the Peepoo become more than a temporary problem-solver?

Conscious
One World
Portugal
Social Cause

Shop here to be a real hero

Shop here to be a real hero

HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.

Why it matters

In 2010, an estimated 15,4 billion euros was spent online. How can your brand combine shopping with a good conscience for both shoppers and retailers?

Germany
One World
Significance
Social Cause

Clocking Facebook likes on the store rack

Clocking Facebook likes on the store rack

Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page.  Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.

Why it matters

This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?

France
Authenticity
Connectivity
Fashion & Design
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