DraftFcb

Archive - Jun 2012

June 27th

Working for basic needs

Working for basic needs

Two nurses have launched a new volunteering project that aims at helping patients located in an isolated district in the northern Portugal.  Their contract with the local authorities grants them lodging, a car for tending to patients and a small subsidy for food and other expenses.

Why it matters

In the current economic crisis, these two nurses have resorted back to a simple way of helping themselves while helping others: working in exchange for shelter and food. With so many people going through hard times, can this project grow beyond its initial concept? Will more and more people consider exchanging services to get their basic needs ensured?

Conscious
Significance
Portugal
Social Cause

A blood campaign that’s looking for A+ response

A blood campaign that’s looking for A+ response

The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games.  With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.

Why it matters

The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?

Authenticity
Conscious
Italy
Social Cause

Crowdsourcing urban planning

Crowdsourcing urban planning

In Rotterdam you can now help liven up an area mainly used for businesses and by cars. Donations between € 25 and € 1,250 are used to build a wooden walking bridge to open up the area for pedestrians.

Why it matters

Citizens are taking responsibility for their own living spaces. They crowd fund money and build structures they feel they need and are supported by the city council. How can we continue to improve our living conditions with the people we share space with?

Enhancement
Netherlands
Social Cause
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