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Archive - Apr 2012

April 17th

Better breathing

Better breathing

An estimated 5,000 people with asthma end up in hospital each day. A number of those hospital visits could be avoided; as many as 75% of patients are using their inhalers improperly.
Cambridge Consultants developed the T-Haler, a device designed to help asthma suffers better monitor their use of their inhaler. Fitted with Wi-Fi and sensors, the T-Haler feeds back real-time usage data. The design firm claims that, with just three minutes of training with the T-Haler, proper use of inhalers skyrockets from 20% to 60%.
The prototype also uses gamification to encourage proper use of the tool.

Why it matters

Being dependant of a inhaler can be considerably inconvenient, but adding a layer of gamification can make the experience more bearable. It could eventually improve interactivity and engagement by helping consumers learn how to use it properly in a quick, fun and easy way.
What if all “boring” products could be presented as a game rather than simply having instructions and illustrations in a booklet? Could the health market become fun and help patients become more compliant?
 

Create
Experience
Healthcare
Spain

April 12th

The 2.0 job list

The 2.0 job list

The digital world has changed the professional environment and a lot of new career paths have emerged from this. While universities continue to offer classical career education, courses don’t always reflect the actual job market needs.
That’s why Infoempleo (a job search website) and Kschool (a digital professions school) created a new professions guide. It aims  to help students and professionals know what’s really going on and which specialities are most in demand.

Why it matters

It’s sometimes hard to keep up with the changes occurring in the digital world. Can such a service provide solid insight into what brands and businesses should be looking at if they want to enter the digital space?

Business Services
Enhancement
Significance
Spain

April 11th

A cleaning tag

A cleaning tag

A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning  the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).

Why it matters

By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?

France
Conscious
Social Cause
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