DraftFcb

Archive - Mar 2012

March 13th

Money from scratch

Money from scratch

The non-profit organisation African Angel recently displayed a billboard in Dusseldorf of an African boy in a village. By scratching the board with a coin, a new picture was revealed showing how donations could change his life.

Why it matters

Asking people to scratch a billboard is an interactive and engaging way to get a message across through an experience. It also playfully highlights what one can do with money they are holding in their hands. What other creative ideas could charities come up with to encourage people to make bigger donations in a fun way?

Conscious
Germany
Significance
Social Cause

Ideas to make cities better

Ideas to make cities better
The world is full of good ideas that unfortunately don't always get developed. The start-up CityMart capitalised on this fact and created an online market to connect cities with solution providers in areas such as health,transport, tourism and other public responsibility sectors. There are currently over 470 different ideas submitted on the platform, from urban farming to city tours.
Why it matters

Open-source ideas and online collaboration is a growing trend in the public and private sectors. The digital platform brings good opportunities to local ideas and allows for these to be heard around the world. How can brands develop collaborative commerce around their products without losing credibility or their identity?

Conscious
Create
One World
Spain
Social Cause

Banker blogging

Banker blogging

BNP Paribas is the first French bank to create a social blogging platform featuring the latest news on innovative social projects and charity organizations. The interactive page is to be fuelled by BNP Paribas clients and partners wanting to highlight their views and advocate for what they believe in this sector.

Why it matters

By creating a blog dedicated to French social issues, the bank is acknowledging its corporate social responsibility. In troubled economic times, should the financial industry increase their social contribution to show awareness of the role they have to play?

France
Experience
Significance
Social Cause
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