DraftFcb

Archive - Feb 2012

February 15th

Independence for the elderly

Independence for the elderly

Memo is a tablet developed by a team of gerontologists, that can be customized by caregivers to remind people with memory difficulties of important information.

Why it matters

Being tech-savvy used to be reserved to only a portion of the general population. Is this a way for technology not to generate inequalities about status, but to promote equality between consumers? Is enabling people affected by memory loss by providing a device that allows them to still feel independent the way forward for an aging population?

Conscious
Significance
Italy
Social Cause

Sexy food for sexy mood

Sexy food for sexy mood

Yamamay – an Italian lingerie company – has asked the famous cook Vinciguerra to create 10 sexy recipes to accompany their underwear for a even sexier result, from the bedroom to the kitchen.

Why it matters

This could be a way for brands to consider the way their products are used and to find ways to enhance the brand experience.
Could we now start to see things like breakfast cereals putting cross word puzzles on the back of cereal boxes to help wake up peoples minds in the morning?

Enhancement
Fashion & Design
Italy

Underwear that thinks

Underwear that thinks

The US military developed a new line of underwear- designed with comfort in mind - that monitors soldiers’ vital signs during combat.

Why it matters

The high tech wear goes a step further than what was originally available by removing all the clunky electronic equipment previously needed to achieve the same goal. By creating technological seamless underwear, could we start seeing people with high risk or stressful jobs required to wear this monitoring device?

Connectivity
Fashion & Design
United Kingdom
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