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Archive - Feb 2012

February 15th

When Durex synchronises music and sex

When Durex synchronises music and sex

To promote its new condom range “Performax Intense Mutual Climax” helping couples to get in sync, the brand Durex launched a new advert showing vinyl records and turntables representing men and women. Each turntable plays a song and when the two songs are synchronized, the viewer discovers the famous Marvin Gaye’s classic hit “Let’s get it on”. The brand developed a Facebook app where a team of players has to slow down or speed up songs to be in sync.

Why it matters

Advertisers are often criticized for using sex to sell products, even if it sometimes has nothing to do with the product. It’s interesting to see that a brand specifically in this category talks about it in a different, more subtle way. Could this be the starting point of a new representation of sex in advertising?

France
Well Being
Healthcare

Stevia – the new sugar substitute

Stevia – the new sugar substitute

A healthy sugar alternative will start appearing on health store shelves from this month. Stevia, a South American shrub with very sweet leaves, was approved by the European Food Safety Authority for use in the EU in early December 2011. As a sweetener which is low carb, 300 times sweeter than cane sugar and has almost no impact on blood sugar levels, it will be of special interest to those with blood sugar and weight management concerns.

Why it matters

Living a healthy life and taking care of our bodies matters more and more to people. Stevia has attracted attention with the rise in demand for low-carbohydrate, low-sugar food alternatives. Because Stevia has a negligible effect on blood glucose, could it matter as a natural sweetener to people on diets or just people trying to have a healthy nutrition?

Austria
Well Being
Healthcare

Stevia – the new sugar substitute

Stevia – the new sugar substitute

A healthy sugar alternative will start appearing on health store shelves from this month. Stevia, a South American shrub with very sweet leaves, was approved by the European Food Safety Authority for use in the EU in early December 2011. As a sweetener which is low carb, 300 times sweeter than cane sugar and has almost no impact on blood sugar levels, it will be of special interest to those with blood sugar and weight management concerns.

Why it matters

Living a healthy life and taking care of our bodies matters more and more to people. Stevia has attracted attention with the rise in demand for low-carbohydrate, low-sugar food alternatives. Because Stevia has a negligible effect on blood glucose, could it matter as a natural sweetener to people on diets or just people trying to have a healthy nutrition?

Austria
Well Being
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