DraftFcb

Archive - Aug 2011

August 15th

Become friends with a heroin junky

Become friends with a heroin junky

The Dutch charity Ikgebruik helps drug addicts to get clean. The organization started a special Facebook profile for the drug addict Monica. On this page, Monica shares her life and struggles to get clean from heroin & cocaine. Monica hopes that the many Facebook friends will give her the support she needs to get clean and stay clean.

Why it matters

By making it possible to get really close to the problem, consumers will become more emotionally connected, motivating them to help. What other social causes could leverage this kind of personable opportunity made possible by social networks?

Connectivity
Netherlands
Social Cause

Your soul (animal) mate

Your soul (animal) mate

Doggelganger is an online pairing tool for people and pet dogs. Facial recognition software matches a photo of you with a dog, chosen from a database of homeless dogs.

Why it matters

Pedigree have found a fun way to encourage the rehoming of dogs, founded on the insight that people look like their pets. What other forms of innovative software could be utilised for social causes?

Conscious
Significance
Italy
Social Cause

One euro to make a difference

One euro to make a difference

The One Euro Movement asks people to donate just one Euro each to go towards a variety of causes within the economy, health, the environment, culture and education. Every month, the money raised (as much as the number of members) will be given to a cause chosen by the donors who can vote online for their favourite recipient.

Why it matters

The One Euro Movement proves that with little effort and expense, every individual can influence positive change. What other ways will we see charitable causes hand over power to their audience in order to encourage donations?

Conscious
Significance
Portugal
Social Cause
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