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Archive - Jul 2011

July 12th

Wearable cats ears that read your mind

Wearable cats ears that read your mind

Japanese brand “Neurowear” now offers “Necomimi” – cat-shaped ears made out of plastic and fake-fur. The ears move according to the the wearer’s brainwaves and thereby can translate moods into movement.

Why it matters

Although the strange look of such ears will probably put many people off wearing them, the idea of using physical devices to augment human communication is finding more and more friends. Will makers of ‘normal’ communication hardware have to re-think their products and keep an eye on this niche area? 

Enhancement
Experience
Germany
Telecommunications

The future? It's all about paper.

The future? It's all about paper.

Queen’s University Human Media Lab has developed the PaperPhone. This mobile computing device has all the functionality of a smartphone, yet it's as flexible as paper and uses no power when the user is not interacting with it.

Why it matters

The PaperPhone may very well revolutionise the world of computing. Portable, lightweight, energy-efficient, the PaperPhone is a genuine ecological innovation.

Conscious
Enhancement
Telecommunications
United States

One fizzy bubble

One fizzy bubble

Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’.  The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best  digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.

Why it matters

Coca-Cola has managed to draw attention on itself whilst avoiding looking old-fashioned thanks to the interactive side of the operation.
How do you sell an experience?

France
Connectivity
Stores & Spaces
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