DraftFcb

Archive - Jul 2011

July 12th

Saved by sound

Saved by sound

Swifts are birds facing extinction because they don't have enough places to nest. So to find the largest concentration of Swifts and install new nests there, we decided to use the highly identifiable sound Swifts make to get everyday people to locate the places where there are Swifts in large numbers.
We ran spots that asked listeners to do something simple: Hear the sound. Identify the sound. Tag the sound by texting your location. SMS reports sent in, were fed into a map, making the solution visible and actionable. All that was left to do was install additional nests where needed.

Why it matters

Sound is a powerful tool, often ignored. How could advertisers create innovative experiences by using the power of sound?

Israel
Enhancement
Telecommunications

The iPhone from the 1980s

The iPhone from the 1980s

Slot your iPhone into the custom-made holder and capture the look and feel of the 1980s 'house brick' without losing any of your 21st-century specs.

Why it matters

We've come along way in terms of streamlined modernity and fancy features since then, but consumers are still being enticed by retro fun even in the most technologically forward sectors. Will the humour go beyond the ridiculous to more serious nostalgic interpretations?

Austria
Authenticity
Experience
Telecommunications

Something to talk about?

Something to talk about?

The Dailyplaces App, which is comparable to foursquare, has launched a new feature which allows users to create a virtual chat room in the place they just checked into.  Other Users who stay at the same place are able to join the chat and communicate with other visitors.

Why it matters

 Location Based Services Apps like Dailyplaces get more and more attention from companies in order to promote their stores. Does this have potential to change their target group approach in terms of real time communication? Or will people simply be chatted out?

Connectivity
Germany
Instant Gratification
Telecommunications
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