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Archive - Jul 2011

July 12th

Wake up work-out

Wake up work-out

The Shape Up! Alarm clock designed for Fred Worldwide is dumbbell shaped and needs to be curled 30 times in order to stop it from ringing.

Why it matters

With people’s lives becoming more and more hectic there is an ever increasing need to find time to stay in shape. Is there a future of simple design that incorporates a “forced activity” into a daily routine?

Enhancement
Well Being
Fashion & Design
United States

Who dunnit?

Who dunnit?

The French telecommunications provider Orange has launched a transmedia game called Detective Avenue. Players follow and help a woman investigate her sister’s death. The investigation is carried out under several forms through all of Orange’s channel (Web, mobile web, branded TV, social networks, smartphone apps). The best investigators are rewarded with real prizes.

Why it matters

 
Through the variety of its channels, Orange has managed to create a seamless gaming experience. The innovative transmedia aspect enabled Orange to draw attention to its wide range of services by having people directly experience them. Do we have to look at consumer trial of our products in new ways?

France
Connectivity
Enhancement
Telecommunications

Wrigley's 5 Gum 'The Nightjar' App

Wrigley's 5 Gum 'The Nightjar' App

‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound.  It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.

Why it matters

We mostly rely on video to provide experiences, forgetting that sound on its own (and the deprivation of video) can be just as powerful. How could advertisers create innovative experiences by depriving people of the sense they would expect most?

Israel
Enhancement
Experience
Telecommunications
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