DraftFcb

Archive - Jul 2011

July 12th

A child's bed that grows with them

A child's bed that grows with them

At first it is both a cradle for baby, and a rocking-chair for parents, combined into one. As the child grows the cradle can be rotated 180° and turns into a children's bed with a length of 140 cm.

Why it matters

A piece of furniture that adapts to the growth and needs of an active child. How can other brands create adaptive products that have a lifetime value?

Austria
Create
Instant Gratification
Fashion & Design

"Sterishoe"

"Sterishoe"

The SteriShoe sanitizer is an innovative foot care product that provides a healthier environment for your feet by sanitizing the inside of your shoes. It's clinically proven to be effective in killing up to 99.9% of problematic microorganisms, using germicidal ultraviolet light (UVC).

Why it matters

As we become more obsessed by what we put into and on our bodies will we see more opportunities to innovate around not only healthier materials but also opening up the house and home cleaning market to more innovative uses?

Austria
Instant Gratification
Well Being
Fashion & Design

Online shopping trips

Online shopping trips

Refashion is a new online-shop by the Hamburg based trading group OTTO which allows its mainly female users to go on a virtual shopping trip with their Facebook friends. While online shopping the CHAT’N’SHOP feature allows customers to look at and talk about the latest fashion together with their friends online.

Why it matters

When shopping for clothes, many people rely on the opinion of others. This new feature simplifies the act of getting a second opinion and brings back some of the fun offline shopping gives us which is doing it together with friends. What other e-commerce site could be improved by simply making online shopping a more social experience?

Connectivity
Experience
Germany
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed