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Archive - May 2011

May 18th

Bringing luxury to charity

Bringing luxury to charity

Luxury brand Bvlgari and Save the Children charity have joined forces to help improve education programs in conflict-affected and impoverished countries. The partnership means that Bvlgari has created a limited edition unisex ring engraved with the Save the Children logo.

Why it matters

This is more than simply aligning your brand with a charity by selling statement t-shirts and arm bands. Will we see a new way to market charities more discreetly, and for personal gratification rather than for public display?

Conscious
Spain
Social Cause

Recycling boxes to trees

Recycling boxes to trees

“Tetra Pak” and the Austrian magazine “Woman” have launched a campaign to highlight the importance of our environment.  Austrians can collect their “Tetra Pak”-packages, put them into eco-boxes with a campaign-sticker and bring it to the post office (at no cost). For each eco-box filled, a tree will be planted in Austria.

Why it matters

Recycling can often be a chore where consumers never see the end benefit. Can we change consumer behaviour and attitudes by showing tangible results that they can track, like a 1 box = 1 tree?

Austria
Authenticity
Fear
Significance
Social Cause

Leading by example: Levi's Water<Less Jeans

Leading by example: Levi's Water<Less Jeans

In an effort to create awareness of water conservation issues around the globe, Levi’s  introduced Water<Less jeans, a line of jeans manufactured with an average of 28% less water (in some cases 98% less water) than usual. This spring alone, Levi’s has been able to cut 16 million litres of water – that’s 67,636,117 glasses! - from their manufacturing process.

Why it matters

While many companies are eager to jump on the “good cause bandwagon,” few companies are leading by example. Levi’s support of a cause actually impacted the way they do business and sets the bar for what it really means to support a cause. Can you find a cause to actively support through your brand’s operations?

Conscious
Social Cause
United States
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