DraftFcb

Archive - Mar 2011

March 9th

Carrefour on your mobile phone

Carrefour on your mobile phone

Carrefour on your mobile phone:
Thanks to Via Michelin Mobile Locator, Carrefour offers a global solution of geolocation (Internet + Mobile Internet) to their customers so they can search by proximity, Carrefour shops via their mobile phones with GPRS access. They can  locate the nearest store to where the user is and get the simplest route to go, including the possibility of exporting the location of its stores to any GPS device.
 

Why it matters

In Spain the level of competence in the distribution sector is high, where proximity is a key factor choosing the store.  Is the development of these initiatives a way to bring stores to the consumer?

Connectivity
Spain
Stores & Spaces

Imagining better ways of selling on TV

Imagining better ways of selling on TV

Brands can now add a tag to the commercials they broadcast on national French TV channel, Tf1. Depending on its colour, the tag means the brand either offers a discount, complementary information or is engaged in a sustainable development process. The consumer has to visit the dedicated website (tf1conso.fr) to find out more.

Why it matters

TV commercials are going to be more and more interactive thanks to internet. How about extending this kind of services to TV shows, to deliver more information or give more sale opportunities to a product placement?

France
Connectivity
Stores & Spaces

Digital driving experience

Digital driving experience

The Comodo Console is an internet and entertainment system for the car.  With the touch of a couple of buttons you can access the internet, play children’s songs, access any satellite radio station, locate the nearest ATM, gas station or restaurant. The device also doubles as a security monitor with a video system for safe reversing, a speedometer and a GPS systems.
 
 

Why it matters

What additional services might marketers offer  to help our daily commute and feed our need for instant gratification and perpetual entertainment?

Automotive
Israel
Connectivity
Instant Gratification
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