DraftFcb

Archive - Feb 2011

February 9th

T-shirt messaging

T-shirt messaging

“Play-Shirt ” is a fun and fashionable way to express yourself. You can write any message want on the T-shirt using the Velcro letters provided.

Why it matters

Finding ways for people to add their own creative flair to their clothes enhances personal expression. Whilst personalisation remains such a key consumer trend, will we see more innovative ways of fashion brands handing over the creative control to their consumers?

Create
Significance
Fashion & Design
Italy

EL wire

EL wire

EL Wire is a new decorative material used for clothes that lights up. It is thin, flexible, lightweight and does not heat up.

Why it matters

Technology is beginning to play a larger role in fashion as new gadgets are constantly being invented. Will we one day see hi-tech clothing become mainstream with high-street fashion retailers incorporating El Wire type technology into their designs?

Experience
Fashion & Design
Russia

Bomb fragments explode onto the fashion scene

Bomb fragments explode onto the fashion scene

Article 22’s peaceBOMB bracelet is made by upcycling grenade remains from the Vietnam War era.  Named after the UN’s Declaration of Human Rights, this design firm is on a mission to assist the economic development of emerging nations by creating products that tell a story about their makers and the legacies of our shared history.

Why it matters

The value we assign to objects increases or decreases based on our emotional investment. Can manufacturers increase the intrinsic value of their products by imbuing them with more emotional touch points, such as the history of the materials used or the life stories of their makers? Do such methods really increase consumers’ emotional connections with products?

Authenticity
Conscious
Significance
Fashion & Design
United States
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