DraftFcb

Archive - Nov 2011

November 11th

Bring the festival fun online

Bring the festival fun online

Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and  concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for  gifts.

Why it matters

This site basically brings the festival to your computer. It’s also a platform where people can get to know each other. Is this a new way to increase engagement across various platforms  and transpose offline festival behaviour to the online world?

Experience
Media & Entertainment
Turkey

Flying media

Flying media

Europe's low fares airline Ryanair is offering its planes as a low cost advertising space for all kinds of brands.

Why it matters

As short as the journey may be, air passengers can easily get bored inside a plane, especially  when low cost companies offer little to no entertainment or distractions. This can also mean they can be a very captive audiences to advertise to. Rather than just a selling opportunity can this new media space offer a change for brands to entertain a willing audience?
 Two major Portuguese telecommunication companies (Vodafone and TMN) and Licor Beirão (a very popular Portuguese liquor) are some of the companies that are already advertising their brands on Ryanair flights.

Connectivity
Portugal
Media & Entertainment

Mixing business with pleasure

Mixing business with pleasure

Film director David Lynch recently opened “Club Silencio” in Paris. It’s inspired by the deeply strange Club Silencio which appeared in the movie Mulholland Drive. The peculiarity of the night club is that you can only enter if you are accompanied by a business partner.

Why it matters

The world of artistic fiction is increasingly becoming made real as life really does imitate art. What does this trend mean for brand product placement as entertainment becomes the new reality?

Significance
Italy
Media & Entertainment
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