DraftFcb

Archive - Jan 2011

January 13th

Hard to stomach?

Hard to stomach?

An exhibition that showcased unaesthetic lumps of intertwined plastic, ropes and garbage that were consumed and has killed many camels in ras Al Khaima, in the hope for people to become more environmentally friendly.

Why it matters

An effective social cause campaign involves disrupting its viewers by bringing attention to the problem. With artists like Ann Savageau, who has used her profession as a tool for awareness, could other professions find a way to use their mediums to create the desired impact like this?

Conscious
Social Cause
United Arab Emirates

Geekfest!

Geekfest!
GeekFest Dubai is a social networking event unorganised for geeks, aspiring geeks and people who think that they might have a little geek in them!
Why it matters

Creating social networking groups builds relationships and commitment. Could brands create groups around their products that their consumers can aspire or belong to?

Create
Experience
United Arab Emirates
Stores & Spaces

Taxi dining station

Taxi dining station

Although characteristically an American diner, inspired by NYC’s big yellow taxi, the concept is 100% Lebanese and comes fully-loaded with comfort food and entertainment. Set up over three floors, the diner boasts a cinema station, a multimedia kids corner and, naturally, a large dining area with a full service bar offering fresh fruit cocktails and shakes. With over 45 LCD screens, the outlet is equipped to host the biggest sports events of the year.

Why it matters

Enhancements in brands, food chains, cars etc is what we expect to see in this modern age. With a restaurant like the above that caters to nearly everyone, children, sports fans, men, women, young adults can we expect to see more all around products/services enter the market?

Experience
Significance
Food & Drink
United Arab Emirates
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