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Archive - Sep 2010

September 16th

Wi-Fi as standard

Wi-Fi as standard

Wi-Fi with your car is a new option proposed for the Peugeot 5008 with a view of then spreading this to all Peugeot  models.

Why it matters

As Wi-Fi becomes increasingly prevalent in people’s lives, the places where it becomes available are naturally spreading. Will we soon see other automotive brands follow suit? What internet-based apps will this allow people to use in order to enhance the driving experience?

Automotive
France
Connectivity

Real time traffic

Real time traffic

“Waze” is a social mobile app that gives people real time GPS navigation according to the live condition of the road. Users report traffic jams so that they can be shared with other users, suggesting faster routes for their journeys.

Why it matters

With technologies for real time GPS incorporating people’s live first-hand experiences , will free social media apps like Waze make brands like TomTom irrelevant in a social media market?

Automotive
Connectivity
Enhancement
Experience
Italy

Hire, then purchase

Hire, then purchase

Peugeot has launched a novel city-based rental scheme, Mu, in which you can hire an electric car (the Peugeot i-On) to try it out.

Why it matters

Electric cars are far from the norm. Expecting consumers to buy electric cars with no experience of them may be too great a challenge. In order for the electric car to enter the mainstream and change the way we travel for the environment's benefit, will we see more automotive brands offering similar hire schemes to boost trials and usage?

Automotive
Connectivity
Conscious
Italy
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