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Archive - Aug 2010

August 18th

Sunshine cells

Sunshine cells

Puma, the sports company, launched a Smartphone that runs on sunshine and tells you exactly how much energy you have been saving by using this eco-friendly phone. Puma rewards users that use this phone with discounts for their online store.

Why it matters

Brands are finding new ways to demonstrate their environmental credentials, branching further out from their core identity. Are we entering an era where brands are so committed to communicating environmental responsibility that they neglect their core personality and values?

Conscious
Netherlands
Telecommunications

Personal tour guide

Personal tour guide

Layar is a free Augmented Reality app for iPhone and Android smart phones. Layar will use your camera to display layer specific information about your surroundings via a transparent filter.

Why it matters

Adopted and adapted by tourism boards all over Europe, this app is the ultimate tourist guide. Will apps like this one-day replace traditional tour guides and books as people can carry their own personal tour guide in their pocket for free?

Connectivity
Instant Gratification
Portugal
Telecommunications

Bursts of summer

Bursts of summer

“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.

Why it matters

Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?

Experience
Italy
Food & Drink
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