DraftFcb

Archive - Aug 2010

August 18th

Suits you

Suits you

“The Imperial tailoring company” is a luxurious dressmaking and tailoring establishment that produces bespoke clothes with their customers’ names on the label.

Why it matters

People have always had a fascination with rarity and ‘one-of-a-kinds’. Now premium fashion brands are finding new ways to leverage this on a personal level. Can mainstream fashion brands learn from this by finding affordable ways to engage their customers on a personal level?

Significance
Fashion & Design
Russia

Fashion, that's worth the weight

Fashion, that's worth the weight

“Happy Kilo Vs. Happy Hour” is a Sunday event at A.N.G.E.L.O. Vintage Clothing store, in Florence, where people can buy clothes and accessories based on their weight. 15 euro is the price for 1 kg of vintage clothes, aperitif included.

Why it matters

Could weight values or price per square foot of material be a new price system for everyday clothing one that acknowledges the trend towards more transparency about costs whilst creating interest in promotions that aren’t just about slashing prices?

Enhancement
Fashion & Design
Italy

iCharge

iCharge

Assistant Professor Yi Cui at Stanford School of Engineering has found a way to store energy on textiles. The discovery could one day lead to new energy efficient batteries embedded in clothing that can be used to power your personal electronics.

Why it matters

In an increasingly multifunctional and mobile society will we one day see high street fashion retailers selling clothes that both look good and charge our electronics?

Enhancement
Instant Gratification
United Kingdom
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed