DraftFcb

Archive - Aug 2010

August 18th

Billboard with a bite

Billboard with a bite

The Dutch branch Malaria No More has created an outdoor advertising campaign with real malaria mosquitoes flying inside the sealed poster to raise awareness for the fight against malaria.

Why it matters

Charities abroad face a growing challenge as people increasingly think locally, often opting to support causes in their own area. Malaria No More has tackled this by bringing a foreign problem to people’s doorsteps. Will other international charities use similar shock tactics to make foreign social causes relevant in a locally focussed society?

Conscious
One World
Netherlands
Social Cause

Cream of the crop

Cream of the crop

CarrotMob allows businesses to compete with their environmental credentials. A social network of consumers then agrees to purchase products from whichever business comes out on top.

Why it matters

The CarrotMob harnesses consumer power through social media to make a positive difference. Until now, the scheme has been successful on a small scale for restaurants, bars and local shops. Will we soon see high-profile brands compete on an international stage for consumer support via social media?

Conscious
Portugal
Social Cause

Every body is different

Every body is different

2style4you is a tool for personal clothing advice. It's a method for matching individual garments to individual consumers based on a recommendation engine combining measurements, body shapes and preferences.

Why it matters

98% of all women are dissatisfied with their own bodies. Will we see fashion retailers take more of an initiative in helping people navigate their clothing ranges by bringing this concept in store?

Enhancement
Fashion & Design
Netherlands
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed