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Archive - May 2010

May 19th

Paranormal demonstration

Paranormal demonstration

Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV,  but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.

Why it matters

The B2B sector is now confronted with the same issue as the B2C one : It has to prove its promises and affirmations in an engaging way. If orange can sell its business solutions through a trans-media paranormal search, where next for entertaining B2B campaigns that are fully sensory?

France
Business Services
Enhancement

Wear it with national pride

Wear it with national pride

A one-off tiara created by the Dubai jewellery label, Jake & Gigi, made of silver and Swarovski crystals that create the sparkling Dubai skyline.

Why it matters

The evidence of nationalistic symbols becoming infused with the world of fashion is quite plentiful.  As this trend continues to perpetuate itself throughout design houses, are we likely to see a surge of local talents lending a hand to global brands?  Will this also affect brands such as Zara, H&M, etc.as local global fashion hits a new stride?

One World
Fashion & Design
United Arab Emirates

Take a (comfortable) walk on the wild side

Take a (comfortable) walk on the wild side

Foot Locker has developed a street marketing action to invite youth to participate in a video contest. Sneaker fans uploaded a home-made video to Foot Locker’s Youtube channel to show how obsessed they are with sneakers with a chance to win a succulent prize: life-long sneakers (specifically, 65 pairs during 5 years).

Why it matters

Youth brands have embraced user-generated content as a great way to involve their consumers with their brands. What better way to create brand advocates than identifying the most dedicated individuals and decking them out in your brand for life?

Significance
Fashion & Design
Spain
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