Archive - May 2010
May 19th
Cars for causes
Car brand Lancia has taken commercial inspiration from an unusual source; violence against women. Despite their obvious differences, Lancia has launched a campaign communicating positive messages relevant to both the car and cause. One example being “certain limits shouldn't be exceeded".
Why it matters
Corporate social responsibility is nothing new. All car brands find ways to boost this, particularly with the environment. As a result, brands need to find new causes to differentiate. What other causes will we see car makers engage with; endangered species, cancer research, poverty? Is this an attempt to niche out audiences, encouraging them to connect with cars in different ways?
Solar-powered sailing
Raphaël Domjan’s dream to sail around the world in a solar-powered boat may just come true. The futuristic solar lithium-Ion battery-powered catamaran Planet Solar has now been built. The superefficient battery system even enables the yacht to travel for three days without any sun.
Why it matters
This ambitious project makes alternative energy sources exciting. Could car makers boost the appeal of their electric and hybrid cars through sponsorship of such ventures?
The fun side of fuel efficiency
People can win a VW Golf Blue Motion simply by driving. The catch? They need to travel the furthest distance on the smallest amount of fuel.
Why it matters
Fuel efficiency is an accessible and effective way for millions around the world to help prevent climate change. At risk of being perceived to nanny and lecture people, can automotive brands find more clever and interactive ways to communicate their messages, actively involving the consumer to make their point more effectively?
