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Archive - May 2010

May 19th

Last minute luxury

Last minute luxury

A new survey says that ‘limited time only’ and ‘flash selling’ travel sales are gaining popularity.  Almost three of ten Americans took last-minute leisure vacations in 2009.  Consumers are able to take their dream vacations without breaking the bank by utilizing members - only websites such as jetsetter.com and tablethotels.com.

Why it matters

Even in a time where consumers are watching their dollars more than ever, they still have a need to escape from the everyday. If you had  the chance for a trip of a lifetime for half the cost, wouldn’t you take it?

Escape
United States
Travel & Tourism

Apps that pay back

Apps that pay back

Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it.  People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”.  Users earn rewards when they check in, like a free song download after three stops.  The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.

Why it matters

GPS technology on smartphones has unlocked a huge geo-targeting opportunity for marketers. Content can be personalized based on user’s favorite places, and it also presents an opportunity for brands to reach someone when they’re nearby.  This is very important for restaurants, especially QSRs, as visit decisions are often made on-the-go. Expect to see more branded location-based loyalty programs crop up, especially for brands with many locations.  You might be making your next gas station or drug store stop based on the rewards you get for checking in.

Connectivity
Significance
Telecommunications
United States

Discovery libraries

Discovery libraries

Proteus Gowanus offers study hall and a secret museum. Partners & Spade rent out in-store advertising and doubles as a workshop. The Erie Basin collects Victorian curios, “unusual dark stuff related to mourning,” its collector explains. Retailers and boutiques reset the shopping experience by reorienting their stores as places of story and discovery.

Why it matters

It’s part solution and reaction to online shopping and the Internet age, as face-to-face connection becomes increasingly rare and it’s possible to buy everything and anything off of the web. Forward-thinking shop owners are creating their own loyal communities based on salon-esque interactions to share knowledge, experience and the curated-eye. Treasures are so much better when they are “discovered,” not clicked on and bought. How are you creating spaces of exploration and connectivity through your brand? Exploit authentic touch-points an online world can’t provide and take it to the extreme.

Escape
Experience
Significance
Stores & Spaces
United States
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