Archive - Mar 2010
March 16th
politician idol
Interactive reality talent shows are normally used to search for new pop stars, models or designers but the Austrian political party ÖVP has partnered with a local TV and radio station to use the same principle to search for a party intern. Potential politicos can apply online and the best applicants will be elected online. A winner will be chosen in the final show.
Why it matters
The reality TV phenomenon finds its way into politics as politicians seek increasingly inventive ways to engage a new generation of voters. Which other sectors could also use the power of entertainment to engage a younger audience?
3D engagement
3D is the current in-vogue technology and Vodafone has installed the first advertising canvas that shows a 3D video. The short film called Inside is being aired in Callao Square (Madrid) and you can see it with the 3D glasses provided. The objective is to communicate the advantages of using a Blackberry. The footage has been uploaded to the Internet where users can access the video at www.descubresuinterior.com.
Why it matters
Consumers are more and more impermeable to advertising, that's why brands and ad agencies must think about new ways to engage. Brand should pay attention to the new technology developments and apply them to their campaigns, especially brands that are in the technology space.
child-friendly phones
The Japanese brand Willcom sells mobile phones for children under 13. The Nico Heart model serves a simple function: to make and receive calls. Parents can stay in contact with their kids without worrying about them being distracted by mobile games, mobile web or ringtone mania.
Why it matters
The greater the innovation in mobile technology – the more distracted we become and the continuing backlash to multi-functional phones that open up a world of possibilities in your palm. As simplifying solutions take hold in the market for older consumers and now for children too, what will mobile brands do to simplify life for those in between?
