DraftFcb

Archive - Mar 2010

March 17th

in-flight reading

in-flight reading

A popular Russian weekly newspaper has created a monthly special edition for people who are travelling by air. This edition is only distributed onboard and contains entertaining information about travelling, flights and the like.

Why it matters

Most newspapers try to stay in touch with their audience by embracing new technologies online and on mobiles. How can other brand utilise scenarios where you have a captive audience and own that space?

Enhancement
Russia
Media & Entertainment

kidnapped from reality

kidnapped from reality

A company in France called Ultime Realite has opened to cater to a new breed of thrill seekers - those who are willing to pay for the experience of being kidnapped! You even have the opportunity of creating an elaborate theme, including a helicopter scene.

Why it matters

This concept originated in the United States and is now operating successfully in France with an average of two requests a day. With a promise on the website of blurring the boundaries between reality and fiction, is this further proof of consumers striving for brands and experiences packed with more adrenaline and ones that promise escapism, a chance to live a life that’s not yours?

Experience
Media & Entertainment
United Arab Emirates

March 16th

speed networking

speed networking

Match! is a business networking event for Dubai’s creative community. It works just like speed dating. Two rows of chairs are set up facing each other and individuals have two minutes to decide whether or not they click with their professional counterparts. A magazine editor might be looking for a contributor, or a company might find a new web designer and so on.

Why it matters

The recession has left so many of Dubai’s residents jobless, especially in the Advertising and Marketing sectors. With so many conversations around town ending with “I applied, but never got a call back,” this event allows a much needed foot-in-the-door for individuals. Will an instantaneous spark between members become the new benchmark for recruiting individuals?  How can packaging and communication experts take advantage of almost immediate judgements to grab consumers?

Connectivity
Create
Media & Entertainment
United Arab Emirates
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