DraftFcb

Archive - Mar 2010

March 17th

B2B blog

B2B blog

A famous Russian business advertising portal has opened Business Live Journal a series of B2B blogs. Official speakers will answer specific questions and announce new information about their company.

Why it matters

The first online space for public communication between different B2B segments. Should we be looking more at the way that businesses communicate with each other as the B2B market becomes more social?

Business Services
Connectivity
Russia

50 years of advertising

50 years of advertising

This clever pop-up desk calendar is made from a used CD. The 50-year calendar is operated simply by twisting and aligning the CD.

Why it matters

With sustainability becoming a hot topic across the UAE, this direct mailer is ingenious because it clearly embraces an eco-friendly message and creates a long-term presence for the advertiser in the user's office. How can other brands mimic these types of low-cost, low-effort initiatives for their long-term advantage without wasting resources on cheap throw-away gimmicks?

Business Services
Conscious
United Arab Emirates

mobile shopping

mobile shopping
Inditex – Zara’s online shop launches this year in Spain, France, Germany, UK, Italy and Portugal. Before its launch, Zara has developed a service Zara at your mobile that allows the consumer to receive and see all the new clothes that have arrived in store that week.
Why it matters

New technologies have created a more demanding client who wants products 24/7. Brands feel obliged to meet this demand and while they can’t update their display windows each week, they can take advantage of technology to drive customers in-store more frequently with new stock as the enticement. How else can instantaneous updates keep consumers continually interested?

Connectivity
Fashion & Design
Spain
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