DraftFcb

Archive - Jan 2010

January 20th

Payment on happy return

Payment on happy return

Atrapalo.com has launched a promotion where the consumer can book one of the 300 destinations that the portal offers, by giving his personal information but not paying anything until his return. When back, the consumer decides how much he thinks his holidays were worth. If he has enjoyed the trip, he pays a fair amount and if not, then the holidays are free.

Why it matters

In crisis periods, companies create aggressive promotions that increase the number of people buying. However, the above is another example of control being passed to the consumer to decide the value exchange. Will we see more delayed payment depending on the obtained level of satisfaction as a way to entice consumers?

Instant Gratification
Significance
Spain
Travel & Tourism

Try the country before you travel

Try the country before you travel

Izmir fx - 360° interactive city guide contains 10,000 360-degree images, 60 thousand point straight photos and 200 hours of video image on a website.  Izmir’s historical, cultural and urban spaces are promoted to their best degree.

Why it matters

Showing how important it has become to really get under the skin of a destination before you visit, will we see more examples to this level of interactivity?

Connectivity
Turkey
Travel & Tourism

Tea total buses

Tea total buses

 “Twinings Tea Tour” is an event designed to spread the culture of tea in ten Italian cities on a double-decker London bus from the 60s’.

Why it matters

The bus is not only a means of transportation but an iconic image that offers an authentic British experience surrounding Twinings product experience. Should other brands trying to enter new markets use similar methods to further enhance their visibility and engagement locally?

Experience
One World
Italy
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed