Archive - Jan 2010
January 21st
It's alright, baby comes in black.
“Chicco Black Label” is a limited edition baby buggy by Chicco, which combines elegance with practicality. The brand takes a new angle on the baby market taking the ‘pure’ idea of motherhood and placing it firmly in the harder edge of the fashion and design world. Symbolised by their transformation of snow white into black.
Why it matters
By targeting mothers not only in their new roles but also as women the brand easily differentiates. Does this show the complexity of audiences and no matter what your market looking at one aspect of a consumer might not be enough?
Designer shoes walk out of budget store
It took just two hours for the entire Jimmy Choo debut collection for H&M to sell out!
Why it matters
Although consumers are attempting to tighten their purse strings as much as possible, the temptation of designer offerings, for less, is too much of an enticing offer. In today’s day and age, disposable fashion is no longer enough, consumers are now demanding a higher level of mass goods. How will the success of designer ranges tailored for the mass consumer effect the luxury market as budget and luxury collide?
Bags with a message for designers
Anti-designer fashion bags.
Why it matters
We have seen the rise of disposable cheap fashion that competes with designer pieces bit now the trend seems to be getting more aggressive. With the recession still full in swing the fashion seems to be shifting towards individual statements such as the ‘Karl who?’ bag that takes a swipe at designer Karl Lagerfield. Could this anti-designer movement last beyond the recessionary times?
